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dc.contributor.authorLähdesmäki, Tuuli
dc.date.accessioned2017-07-03T09:34:41Z
dc.date.available2017-07-03T09:34:41Z
dc.date.issued2017
dc.identifier.citationLähdesmäki, T. (2017). Politics of affect in the EU heritage policy discourse : an analysis of promotional videos of sites awarded with the European Heritage Label. <i>International Journal of Heritage Studies</i>, <i>23</i>(8), 709-722. <a href="https://doi.org/10.1080/13527258.2017.1317649" target="_blank">https://doi.org/10.1080/13527258.2017.1317649</a>
dc.identifier.otherCONVID_26964650
dc.identifier.otherTUTKAID_73572
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/54806
dc.description.abstractEuropean cultural heritage is discussed with affective rhetoric in current European Union (EU) policy discourse. How does affect contribute to the meaning-making of a European cultural heritage and how are the workings of affect used by the EU to promote certain meanings of heritage and effect thereupon? The analysis focuses on recent promotional videos of sites awarded with the European Heritage Label by the EU. In the videos, affective textual, visual, audible, and narrative tropes intertwine with the tropes of EU policy rhetoric, increasing its capacity to impact and ‘move’ the receivers. The ethos of a European cultural heritage in the videos is based on a paradox: the history of the several sites is in various ways intertwined with extreme agony, violence, hatred, oppression, and injustice. However, the stories of the sites in the videos turn their legacy into a positive ethos of conquering these negative extremes and cherishing their positive opposites: freedom, justice, solidarity, and peace. The affectivity of the videos prepares the receivers to adopt their political aim: support for the EU and European integration. The analysis indicates how affect has a key role in producing an impression of the irrefutability and choicelessness of EU politics.en
dc.language.isoeng
dc.publisherRoutledge
dc.relation.ispartofseriesInternational Journal of Heritage Studies
dc.subject.otherEurooppa
dc.subject.otherEuroopan unioni
dc.subject.otheraffect
dc.subject.otherEuropean Heritage Label
dc.subject.otherEuropean Union
dc.titlePolitics of affect in the EU heritage policy discourse : an analysis of promotional videos of sites awarded with the European Heritage Label
dc.typearticle
dc.identifier.urnURN:NBN:fi:jyu-201706283115
dc.contributor.laitosMusiikin, taiteen ja kulttuurin tutkimuksen laitosfi
dc.contributor.laitosDepartment of Music, Art and Culture Studiesen
dc.contributor.oppiaineTaidehistoriafi
dc.contributor.oppiaineArt Historyen
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.date.updated2017-06-28T03:17:00Z
dc.type.coarjournal article
dc.description.reviewstatuspeerReviewed
dc.format.pagerange709-722
dc.relation.issn1352-7258
dc.relation.numberinseries8
dc.relation.volume23
dc.type.versionacceptedVersion
dc.rights.copyright© 2017 Tuuli Lähdesmäki. Published with licence by Informa UK Limited, trading as Taylor & Francis Group. Published in this repository with the kind permission of the publisher.
dc.rights.accesslevelopenAccessfi
dc.relation.grantnumber636177
dc.relation.grantnumber636177
dc.relation.grantnumber274295
dc.relation.projectidinfo:eu-repo/grantAgreement/EC/H2020/636177/EU//EUROHERIT
dc.subject.ysopolitiikka
dc.subject.ysokulttuuriperintö
dc.subject.ysokulttuuri
jyx.subject.urihttp://www.yso.fi/onto/yso/p454
jyx.subject.urihttp://www.yso.fi/onto/yso/p8475
jyx.subject.urihttp://www.yso.fi/onto/yso/p372
dc.relation.doi10.1080/13527258.2017.1317649
dc.relation.funderEuroopan komissiofi
dc.relation.funderSuomen Akatemiafi
dc.relation.funderEuropean Commissionen
dc.relation.funderAcademy of Finlanden
jyx.fundingprogramERC Starting Grantfi
jyx.fundingprogramAkatemiatutkijan tehtävä, SAfi
jyx.fundingprogramERC Starting Granten
jyx.fundingprogramResearch post as Academy Research Fellow, AoFen
jyx.fundinginformationThis work was supported by the Academy of Finland [grant number SA274295] (EUCHE) and the European Research Council (ERC) under the EU’s Horizon 2020 research and innovation program [grant number 636177] (EUROHERIT).


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