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dc.contributor.advisorSiltaoja, Marjo
dc.contributor.authorSarja, Sessa Milla
dc.date.accessioned2017-06-25T21:14:42Z
dc.date.available2017-06-25T21:14:42Z
dc.date.issued2017
dc.identifier.otheroai:jykdok.linneanet.fi:1704195
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/54664
dc.description.abstractForms of sustainable lifestyles and more responsible ways to consume have become more popular in recent years. This is reflected also in that mainstream media discusses about sustainability. Similarly, there is a growing interest on organic produce, the organic market has grown steadily from the turn of the century. Due to the growing popularity of sustainability, the way media communicates about the issue, is of interest. This thesis studied how women’s magazines communicate about sustainable lifestyles, and sustainability in general. Especially, how the use of organic goods is reasoned and presented in a magazine is studied. The aim of the thesis was to uncover the frames, which the magazine used to communicate their view on organics. The study was conducted as a qualitative document analysis with a longitudinal approach. The theoretical framework was built on the concepts of sustainable lifestyle and analysed by the frame analysis method. Particularly, the frame devices presented by Robert Entman were utilised in analysing the data. Research data was derived from a Finnish women’s magazine MeNaiset. The data presented a mainstream media outlet, reflecting the views of the Finnish society. The results suggest that organics are associated with health, ethics, trends and presented also as options. The findings support a common view that women’s magazines mostly focus on promoting sustainable lifestyles by means of green consumerism. Their motives rise from the need to support the current status quo i.e. society’s support of consumer culture. This study contributes to the knowledge that currently women’s magazines tend to maintain the status quo and fail to communicate sustainability in a way, which would be more sustainable in long term.en
dc.format.extent1 verkkoaineisto (78 sivua)
dc.language.isoeng
dc.rightsJulkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.fi
dc.rightsThis publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.en
dc.subject.othersustainable consumption
dc.subject.otherorganic
dc.subject.otherwomen's magazine
dc.subject.otherframe analysis
dc.titleFraming sustainable lifestyles : organic consumption in a women's magazine
dc.identifier.urnURN:NBN:fi:jyu-201706263037
dc.type.ontasotPro gradufi
dc.type.ontasotMaster's thesisen
dc.contributor.tiedekuntaKauppakorkeakoulufi
dc.contributor.tiedekuntaSchool of Business and Economicsen
dc.contributor.laitosTaloustieteetfi
dc.contributor.yliopistoUniversity of Jyväskyläen
dc.contributor.yliopistoJyväskylän yliopistofi
dc.contributor.oppiaineYritysten ympäristöjohtaminenfi
dc.contributor.oppiaineCorporate Environmental Managementen
dc.date.updated2017-06-25T21:14:42Z
dc.rights.accesslevelopenAccessfi
dc.contributor.oppiainekoodi20425
dc.subject.ysonaistenlehdet
dc.subject.ysoelämäntapa
dc.subject.ysoeettisyys
dc.subject.ysokestävä kulutus
dc.subject.ysoluomutuotteet
dc.subject.ysokuluttajakäyttäytyminen
dc.subject.ysokehysanalyysi


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