JYX > Opinnäytteet > Väitöskirjat > View Item
An eco-label for the airline industry : instrument for behavioral change?
Published inJyväskylä studies in business and economics
Climate change is the biggest challenge humanity has ever faced and there is no doubt that human activities are the main cause. One activity that has received much attention in this discussion is air transportation. Although its contribution is still moderate, this industry is growing at a very fast rate and with that its impact on climate change. In order to enjoy its social and economic benefits also in the future and to avoid regulatory restrictions, the industry’s contribution needs to be kept in check. Various mitigation strategies exist such as technological, market-based, operational, regulatory and behavioral changes. This dissertation focuses on behavioral change. One instrument leading towards behavioral change is the eco-label. This dissertation presents and examines the idea of introducing an eco- label for the airline industry. It has the following two objectives: 1) to study pre- requisites essential for the use of an eco-label in the airline industry and 2) to study the potential outcome an airline eco-label could have on the behavior of air passengers aiming at the mitigation of climate change. This dissertation is based on four articles and follows a mixed-method approach. It utilizes data from two surveys (N=148, N=554), 12 industry expert interviews and flight and fuel data from secondary sources. The results showed that it is difficult for air passengers to identify green flight options. However, air passengers actively selecting greener flight options can make a real difference as it was found that there are tremendous differences in the environmental performances of individual flights. An eco-label could promote behavioral change as it helps air passengers to easier identify greener flights. The results showed that an airline eco-label had influenced the booking decision of air passengers and led to behavioral change. Air passengers changing behavior would also demand the airline industry to improve its environmental performance. This could also lead to more environmental competition within the industry. Based on the findings a clear recommendation can be given to the airline industry to implement an industry wide eco-label. An eco-label would lead to behavioral change among air passengers which in turn would mean less emissions and a reduced impact of air transportation on climate change. ...
PublisherUniversity of Jyväskylä
ISSN Search the Publication Forum1457-1986
MetadataShow full item record
- Väitöskirjat 
Showing items with similar title or keywords.
Flying-Related Concerns among Airline Customers in Finland and Sweden during COVID-19 Leppävuori, Joonas; Liimatainen, Heikki; Baumeister, Stefan (MDPI AG, 2022)COVID-19 hit the global economy hard in early 2020, and airline industry was among the biggest commercial victims. Governments closed borders, the virus scared off travelers and the aircraft stayed on the ground to a large ...
The effect of an eco-label on the booking decisions of air passengers Baumeister, Stefan; Zeng, Cheng; Hoffendahl, Alex (Elsevier, 2022)In the last few years there has been an increasing attempt to find solutions on how to mitigate the environmental impacts of air travel. Behavioral change has hereby been identified as the measure with the most significant ...
Does airlines’ eco-friendliness matter? Customer satisfaction towards an environmentally responsible airline Baumeister, Stefan; Nyrhinen, Jussi; Kemppainen, Tiina; Wilska, Terhi-Anna (Elsevier, 2022)The looming climate crisis requires an immediate response, also on an individual level. Consumers are being asked to reduce and replace their carbon-intensive consumption behaviors. One of the consumption behaviors with ...
Biofuels, carbon offsetting, climate-related financial disclosures and materiality in sustainability reporting in the airline industry Vilén, Ella (2020)Nopeasti kasvava kaupallinen ilmailu aiheuttaa merkittävän osan maailmanlaajuisista ihmisen aiheuttamista hiilidioksidipäästöistä. Lentoalan osuus ilmastonmuutoksesta li-sääntyy edelleen, jos jyrkkiä toimenpiteitä ei ...
The significance of environmental responsibility on airline customers' intention to purchase Merilä, Outi (2015)Operating in an energy intensive industry, airlines’ environmental performance is under constant scrutiny of the regulators and authorities. By contrast, it seems that not many airlines have considered gaining competitive ...