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Vulnerability of the unbanked : evidence from a developing country

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Kamran, S., & Uusitalo, O. (2016). Vulnerability of the unbanked : evidence from a developing country. International Journal of Consumer Studies, 40(4), 400-409. https://doi.org/10.1111/ijcs.12277
Published in
International Journal of Consumer Studies
Authors
Kamran, Sohail |
Uusitalo, Outi
Date
2016
Discipline
Basic or discovery scholarshipMarkkinointiBasic or discovery scholarshipMarketing
Copyright
© 2016 John Wiley & Sons Ltd. This is a final draft version of an article whose final and definitive form has been published by Wiley. Published in this repository with the kind permission of the publisher.

 
Financial exclusion is an apparent phenomenon globally, the majority of people without bank accounts living in the developing countries. Those who lack access to financial services could experience vulnerability. Therefore, the purpose of this study was to unfold the vulnerability of the low-income unbanked consumers in a Pakistani context. Qualitative data were gathered from low-income unbanked consumers through in-depth interviews. The findings suggest that unbanked consumers are vulnerable in many ways. The participants faced several negative consequences due to their financial exclusion, which resulted into their personal, economic and social detriment. Based on our study findings, we provide managerial and public policy implications for the well-being of the low-income unbanked consumers. Lastly, study limitations and future study guidelines are discussed.
Publisher
Wiley-Blackwell Publishing Ltd.
ISSN Search the Publication Forum
1470-6423
Keywords
consumer vulnerability unbanked consumers financial exclusion low-income consumers consumer well-being kehitysmaat
DOI
https://doi.org/10.1111/ijcs.12277
URI

http://urn.fi/URN:NBN:fi:jyu-201608083728

Publication in research information system

https://converis.jyu.fi/converis/portal/detail/Publication/25618572

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