The social significance of the Facebook Like button
Eranti, V., & Lonkila, M. (2015). The social significance of the Facebook Like button. First Monday, 20(6). https://doi.org/10.5210/fm.v20i6.5505
Published inFirst Monday
© Eranti & Lonkila, 2015. This is an open access article distributed under the Creative Commons license.
In this paper we study social aspects of using the Like button for purposes of impression management, identity construction, and maintenance of social ties online. On the theoretical level our investigation combines Goffman’s notion of face-work with concepts of social network analysis, shedding light on what we dub ‘nano-level’ interaction and sociality on social networking sites. Our data come from a 2013 classroom survey in which 26 Finnish university students were asked about their motives for and ways of using the Like button. Our results show that though the Like button was designed to allow users to express their positive evaluations of the contents of Facebook posts, comments, and pictures, it was in actual fact used for a wide variety of purposes, from dating efforts to conversation regulation and maintenance of social ties. Our results also reveal that the networked Facebook audience affects the users’ liking behavior, and that users reflect their liking based on previous likes. ...
PublisherFirst Monday Editorial Group; University of Illinois at Chicago Library
Publication in research information system
MetadataShow full item record
Except where otherwise noted, this item's license is described as © Eranti & Lonkila, 2015. This is an open access article distributed under the Creative Commons license.
Showing items with similar title or keywords.
Puomisto, Tommi (2020)Tämän pro gradu -työn tavoite on lisätä ymmärrystä maksullisen Facebook- ja Instagram- mainonnan roolista henkilökohtaisen poliittisen brändin rakentamisessa brändin omistajan ja sisäisten sidosryhmien näkökulmasta ja täten ...
Conversational Gatekeeping : Social Interactional Practices of Post-Publication Gatekeeping on Newspapers’ Facebook Pages Salonen, Margareta; Olbertz-Siitonen, Margarethe; Uskali, Tero; Laaksonen, Salla-Maaria (Routledge, 2022)Digital platforms, such as social media networks, have become intertwined in the news ecosystem, leading news media to lose their role as the sole gatekeeper in the public space. This development has given an active voice ...
Makkonen, Pekka; Schutskoff, Sanna (Decision Sciences Institute, 2017)This paper deals with social media in building experts’ professional images. In the theoretical part, online communities are discussed in the light of the paper’s topic. The study relies on technological adoption models, ...
Coping with problems in social interaction in Asperger's Syndrome : an investigation of persons with higher education Korhonen, Antti; Raappana, Mari (2006)
Palojärvi, Terhi (2018)Tutkimuksen tarkoituksena on selvittää, kuinka markkinointia sosiaalisessa mediassa voidaan toteuttaa yritysten välisillä (business-to-business, b2b) -markkinoilla sekä miten potentiaalinen markkinointikanava sosiaalinen ...