dc.contributor.author | Olkkonen, Laura | |
dc.date.accessioned | 2015-11-16T09:15:11Z | |
dc.date.available | 2015-11-16T09:15:11Z | |
dc.date.issued | 2015 | |
dc.identifier.isbn | 978-951-39-6386-6 | |
dc.identifier.other | oai:jykdok.linneanet.fi:1504067 | |
dc.identifier.uri | https://jyx.jyu.fi/handle/123456789/47685 | |
dc.description.abstract | Expectations are an inseparable part of interaction, whether in interpersonal,
intragroup, or organization–stakeholder relations. As a concept, expectations
appear frequently in the public relations literature, yet definitions are scarce or
narrow. This thesis contributes to the conceptual and empirical understanding
of expectations in the context of organization–stakeholder relations and, more
specifically, studies how organizations translate their societal roles and how
stakeholders form expectations of these roles. The theoretical framework is
drawn from Scandinavian institutionalism and corporate responsibility as social
connectedness that, first, places organization–stakeholder relations in an
institutional context in which meanings are translated by both organizations
and stakeholders and, second, recognizes that when the responsibilities of
business organizations are assessed as both liabilities and structural
embeddedness, expectations can touch upon complex issues with shared
responsibilities.
This thesis shell synthesizes findings from five original articles by posing
two overarching research questions: (RQ1) What characterizes expectations in
the context of organization–stakeholder relations? and (RQ2) How can stake-
holder expectations be approached analytically? The thesis comprises four sub-
studies that include a narrative analysis of corporate reports from three compa-
nies, a concept analysis of academic articles, and two thematic analyses of (mul-
ti-stakeholder and single-stakeholder) interview data from stakeholders of the
media sector, in which corporate responsibility is starting to become established.
As its central results, this thesis presents a model and definition for
stakeholder expectations in organization–stakeholder relations that introduce
the baseline of the expectations, the organization-specific assessment, and the
tone of the outcome. These results strengthen the conceptual foundation of
expectations in public relations research and recognizes expectations as both
positive and negative constructions. As a practical input, expectation
management—systematic mapping and analysis of stakeholder expectations—
is suggested as a new, intersecting function for public relations. | |
dc.format.extent | 1 verkkoaineisto (97, [83] sivua) | |
dc.language.iso | eng | |
dc.publisher | University of Jyväskylä | |
dc.relation.ispartofseries | Jyväskylä studies in humanities | |
dc.relation.haspart | <b>Artikkeli I:</b> Timonen, L., & Luoma-aho, V. (2010). Sector-based corporate citizenship.<i> Business Ethics: A European Review, 19(1), 1–13.1</i>. <a href=" http://dx.doi.org/ 10.1111/j.1467-8608.2009.01575.x "target="_blank"> DOI: 10.1111/j.1467-8608.2009.01575.x </a> | |
dc.relation.haspart | <b>Artikkeli II:</b> II. Olkkonen, L., & Luoma-aho, V. (2011). Managing mental standards with corporate citizenship profiles. <i>Electronic Journal of Business Ethics and Organization Studies, 16(1), 13–20. </i> <a href="http://urn.fi/URN:NBN:fi:jyu-201201271082"target="_blank"> Full text</a> | |
dc.relation.haspart | <b>Artikkeli III:</b> Olkkonen, L., & Luoma-aho, V. (2014). Public relations as expectation management? <i>Journal of Communication Management, 18(3), 222–239. </i><a href="http://dx.doi.org/10.1108/JCOM-02-2013-0012" target="_blank">DOI: 10.1108/JCOM-02-2013-0012</a>. | |
dc.relation.haspart | <b>Artikkeli IV:</b> Olkkonen, L., & Luoma-aho, V. (2015). Broadening the concept of expectations in public relations. <i>Journal of Public Relations Research, 27(1), 81–99. </i><a href="http://dx.doi.org/ 10.1080/1062726X.2014.943761 " target="_blank">DOI: 10.1080/1062726X.2014.943761</a> | |
dc.relation.haspart | <b>Artikkeli V:</b> Olkkonen, L. (2015). Audience enabling as corporate responsibility for media organizations. <i>Journal of Media Ethics, 30(4), 268-288. </i><a href=" http://dx.doi.org/ 10.1080/23736992.2015.1082914 "target="_blank"> DOI: 10.1080/23736992.2015.1082914 </a> | |
dc.relation.isversionof | Julkaistu myös painettuna. | |
dc.rights | In Copyright | |
dc.subject.other | sidosryhmäsuhteet | |
dc.subject.other | odotustenhallinta | |
dc.subject.other | sosiaaliset liitokset | |
dc.subject.other | expectations | |
dc.subject.other | stakeholder relations | |
dc.subject.other | corporate responsibility | |
dc.subject.other | expectation management | |
dc.subject.other | translation | |
dc.subject.other | social connection | |
dc.subject.other | Scandinavian institutionalism | |
dc.subject.other | organization-stakeholder relations | |
dc.subject.other | narrative analysis | |
dc.subject.other | concept analysis | |
dc.subject.other | thematic analysis | |
dc.subject.other | interview data | |
dc.title | Stakeholder expectations : conceptual foundations and empirical analysis | |
dc.type | Diss. | |
dc.identifier.urn | URN:ISBN:978-951-39-6386-6 | |
dc.type.dcmitype | Text | en |
dc.type.ontasot | Väitöskirja | fi |
dc.type.ontasot | Doctoral dissertation | en |
dc.contributor.tiedekunta | Humanistinen tiedekunta | fi |
dc.contributor.yliopisto | University of Jyväskylä | en |
dc.contributor.yliopisto | Jyväskylän yliopisto | fi |
dc.contributor.oppiaine | Yhteisöviestintä | fi |
dc.subject.method | Narratiivinen tutkimus | |
dc.relation.issn | 1459-4331 | |
dc.relation.numberinseries | 270 | |
dc.rights.accesslevel | openAccess | |
dc.subject.yso | odotukset | |
dc.subject.yso | yritysvastuu | |
dc.subject.yso | kääntäminen | |
dc.subject.yso | sidosryhmät | |
dc.subject.yso | yhteiskuntasuhteet | |
dc.subject.yso | sosiaaliset suhteet | |
dc.subject.yso | osakkaat | |
dc.subject.yso | institutionalismi | |
dc.rights.url | https://rightsstatements.org/page/InC/1.0/ | |