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Synergy and social orientation as quality dimensions for the future communication policy

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Vos, M. (2009). Synergy and social orientation as quality dimensions for the future communication policy. In A. Rogojinaru, & S. Wolstenholme (Eds.), Current trends in international public relations (papers presented at the Euprera Congress 2009) (pp. pp. 83-94). Tritonic.
Authors
Vos, Marita
Editors
Rogojinaru, Adela |
Wolstenholme, Sue
Date
2009
Discipline
Yhteisöviestintä

 
In this paper it is argued, that nowadays synergy as a quality dimension for communication management needs to be balanced with social orientation. The inner-directedness needed for synergy should not lead to a rigid control. It needs to be balanced with outer-directedness in a continuous dialogue for the organization to be able to connect to the multiple stakeholders that are important for its functioning in today’s society. This balance is a value in framing the future communication policy.
Publisher
Tritonic
Is part of publication
Current trends in international public relations (papers presented at the Euprera Congress 2009)
Keywords
viestinnän menettelytavat viestinnän johtaminen viestinnän laatu communication management quality of communication organizational communication yhteisöviestintä viestintäpolitiikka
URI

http://urn.fi/URN:NBN:fi:jyu-201504201630

Publication in research information system

https://converis.jyu.fi/converis/portal/detail/Publication/19122337

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