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Synergy and social orientation as quality dimensions for the future communication policy

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Vos, M. (2009). Synergy and social orientation as quality dimensions for the future communication policy. In A. Rogojinaru., & S. Wolstenholme. (Eds.), Current trends in international public relations (papers presented at the Euprera Congress 2009) (pp. pp. 83-94). Bucharest: Tritonic.
Authors
Vos, Marita
Date
2009
Discipline
Yhteisöviestintä

 
In this paper it is argued, that nowadays synergy as a quality dimension for communication management needs to be balanced with social orientation. The inner-directedness needed for synergy should not lead to a rigid control. It needs to be balanced with outer-directedness in a continuous dialogue for the organization to be able to connect to the multiple stakeholders that are important for its functioning in today’s society. This balance is a value in framing the future communication policy.
Publisher
Tritonic
Is part of publication
Current trends in international public relations (papers presented at the Euprera Congress 2009). Ed. by A. Rogojinaru., & S. Wolstenholme. Bucharest: Tritonic. ISBN 978-973-733-406-0
Keywords
yhteisöviestintä viestinnän menettelytavat viestinnän johtaminen viestinnän laatu communication management quality of communication communication policy organizational communication
URI

http://urn.fi/URN:NBN:fi:jyu-201504201630

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