"There are a lot of activities going on but how do you make those known" : the challenge of organizational environmental communication in ICT-company
The purpose of this study is to identify the obstacles that are hindering
organizational environmental communication among the target group in the case
company. After identifying obstacles, this thesis tries to find solutions to improve
organizational environmental communication and knowledge sharing among the target
group. Case company in this study is ICT-sector company and the target group consists
of engineers that are working mainly with datacenters. This study uses qualitative
methods. The research material was obtained by theme interviews. Research data was
analysed by sorting data in to different themes that rose up during the analysing phase.
Four main obstacles were found for organizational environmental communication: lack
of verbal support from the management of the company towards environmental issues,
energy efficiency is the driving force in the case company not environmental efficiency,
communication forums for environmental communication are lacking and fin
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Challenge of organizational environmental communication in ICT-companyKeywords
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