Value creation and evolution of a value network: A longitudinal case study on a Platform-as-a-Service provider
Ojala, A., & Helander, N. (2014). Value creation and evolution of a value network: A longitudinal case study on a Platform-as-a-Service provider. In Proceedings of 47th Hawaii International Conference on System Science (HICSS 2014) (pp. 975-984). USA: Annual Hawaii International Conference on System Sciences. DOI: 10.1109/HICSS.2014.128
DisciplineTietoyhteiskunta, viestintä ja liiketoiminta
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Current research on cloud computing emphasizes the important role of Platform-as-a-Service (PaaS) providers. However, little is known about how PaaS providers can offer value to the content providers and firms operating the platform. The findings demonstrate how a small PaaS provider in the cloud gaming market was able to develop a strong position in the value network by offering direct and indirect value to its partners. The findings also reveal how the firm developed its value network over fourteen years, from a complex network with several actors to a very simple value network which included only partners of prime importance.