Do Corporative Social Programs Generate Social Capital? A Brazilian Case Study

Abstract

This study focuses on the promotion of the social capital and the development of a civic community through social commitment networks, and consequently, maintaining local development. The methodological procedure adopted was the case study and, as main technique of data analysis, the content analysis was used. The programs of social responsibility of companies renowned as socially responsible from the region of Serra Gaúcha (south Brazil) were studied, analyzing their contribution to the generation or strengthening of the social capital of the reached communities. As the main result of the study we presented the proposal of a new board of indicators for social projects of private companies in developing countries contexts.