Social Responsibility as Displacement of Capitalism: Evidences from Banks in Brazil
Ferreira Ventura, E. C. & Falcao Vieira, M. M. (2007). XX. EJBO - Electronic Journal of Business Ethics and Organization Studies, Vol. 12 (1). Retrieved from http://ejbo.jyu.fi
The purpose of the study is to understand the dynamics of institutionalizing Corporate Social Responsibility (CSR) in the Field of Banking Organizations in Brazil. By means of a social analytical model proposed by Boltanski & Chiapello (1999), and retrieving the conceptual bases of the institutional approach and using the notion of interest in Bourdieu (1996), we arrived at an analytical model that enabled us to understand CSR as part of a movement to displace capitalism. We defend the theory that when institutionalizing CSR, the actions are justifiable in terms of the common good, legitimizing it by tests and structural arrangements while at the same time serving interests inherent to the Field. The field research considered around thirty organizations, including documentary analysis and interviews. We find that, from being an isolated marginal action, CSR in the past ten years is now a structured action in banking organizations, while at the same time becoming a social value that may contribute toward the legitimacy of the Field. Along these lines, the study demonstrated that retail banks are those most involved in the CSR movement, which confirms the theory of the phenomenon as displacement of capitalism. ...
PublisherBusiness and Organization Ethics Network (BON)
MetadataShow full item record
Showing items with similar title or keywords.
Terrains of struggle : the Finnish forest industry cluster and corporate community responsibility to Indigenous Peoples in Brazil Myllylä, Susanna (University of Jyväskylä, 2015)
Knuutinen, Reijo; Pietiläinen, Matleena (De Gruyter Open, 2017)Taxes have become an issue of corporate social responsibility (CSR), but the role of taxation is to some extent an ambiguous and controversial issue in the CSR framework. Similarly, another unclear question is what role ...
Discarding the mirror : the importance of intangible social resources to responsibility in business in a Finnish context Siltaoja, Marjo (University of Jyväskylä, 2010)
Phillips, Robert; Schrempf-Stirling, Judith; Stutz, Christian (Springer, 2020)An emerging body of research recognizes the importance of the past and history for corporate social responsibility (CSR) scholarship and practice. However, the meanings that scholars and practitioners can ascribe to the ...
Not just for the sake of a report : enhancing corporate social responsibility reporting by involving stakeholders Jantunen, Pirjo (2015)The purpose of this study was to find out if it is possible to improve the case organisation’s corporate social responsibility reporting by involving stakeholders. The research was conducted as a case study in Helen Ltd, ...