Opportunity Discovery and Creation in Cloud Computing
Ojala, A., & Puhakka, V. (2013). Opportunity Discovery and Creation in Cloud Computing. In 46th Hawaii International Conference on System Sciences (pp. 4294-4303). IEEE Conference Proceedings. Proceedings of the Annual Hawaii International Conference on System Sciences. https://doi.org/10.1109/HICSS.2013.431
Date
2013Discipline
Tietoyhteiskunta, viestintä ja liiketoimintaCopyright
© 2013 IEEE. This is an accepted version of on article whose final and definitive version has been published by IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other users, including reprinting/ republishing this material for advertising or promotional purposes, creating new collective works for resale or redistribution to servers or lists, or reuse of any copyrighted components of this work in other works.
Cloud computing provides opportunities for firms selling or using cloud services. However, little is known about how entrepreneurs discover or create these opportunities for cloud computing. In this study, we found that the opportunities discovered in cloud computing were related to the development of software for a particular need. By contrast, created opportunities were developed under conditions of technological uncertainty, at a time when the market did not yet exist. It appears that created opportunities, if successful, bring long-term competitive advantages, whereas discovered opportunities are more easily copied and exploited by competitors.
Publisher
IEEE Conference ProceedingsParent publication ISBN
978-1-4673-5933-7Conference
Annual Hawaii International Conference on System SciencesIs part of publication
46th Hawaii International Conference on System SciencesISSN Search the Publication Forum
1530-1605Keywords
Publication in research information system
https://converis.jyu.fi/converis/portal/detail/Publication/22110828