Benefits of Software Renting in Cloud Business
Ojala, A. (2012). Benefits of Software Renting in Cloud Business. In M. Cusumano, B. Iyer, & N. Venkatraman (Eds.), Proceedings of 3rd International Conference on Software Business (pp. 304-309). Springer. Lecture notes in business information processing, 114. https://doi.org/10.1007/978-3-642-30746-1_29
Published inLecture notes in business information processing
© 2012 Springer. This is an author's final draft version of an article whose final and definitive form has been published by Springer.
In the new era of computing, software can be sold and delivered as a cloud service, and software renting has become a strategic tool to compete in the market. In this multi-case study, software renting was found to help the case firms to (i) differentiate themselves from competitors; (ii) increase their competitive advantage by making the software available for a larger customer group, and (iii) decrease the price of software by using centralized software delivery and maintenance.