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dc.contributor.authorAoyagi, Takumi
dc.date.accessioned2012-05-14T15:27:28Z
dc.date.available2012-05-14T15:27:28Z
dc.date.issued2012
dc.identifier.otheroai:jykdok.linneanet.fi:1216789
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/37830
dc.description.abstractIn tourism, cultures are often used as resources to attract tourists. This is because tourism is generated by difference. So that the culture of a tourist destination can be consumed by tourists the culture needs to go through commodification, a process through which part of the culture turns into a product or a service. Knowing how a culture is used for tourism practice is important from the viewpoint of the cultural sustainability of tourism. The present study primarily aims at examining how the local culture is dealt with by the Japanese in Saariselkä through tourism. The study concentrates on how Japanese tourists perceive the local culture during their stay and how the Japanese travel agents construe the experience of the tourists. A qualitative approach was applied in this research in order to understand the views of the Japanese deeply. Interviews were conducted qualitatively to gather the data from participants. For the analysis of data, content analysis was chosen as the analysis method. Using the method, the common themes were identified from the data, with which the author further argued the viewpoints of the interviewees. The results of the analysis indicate that tourists perceive the local culture differently depending on their concept of culture. The tourists, who had an idea that cultures differ due to surrounding environments, were aware of regional cultures within a nation. They related some of their cultural experience to the culture of Saariselkä. The results also revealed that the former kind of tourists are interested in the local culture more than the tourist agents assume.
dc.format.extent100 sivua
dc.language.isoeng
dc.rightsThis publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.en
dc.rightsJulkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.fi
dc.subject.otherInternational tourism
dc.subject.othertourist experience
dc.subject.othercommodification
dc.subject.othercultural sustainability
dc.subject.otherJapan
dc.subject.otherFinland
dc.titleLocal culture in the context of international tourism : Japanese tourists' perceptions of the culture of Saariselkä and the views of Japanese travel agents
dc.typeBooken
dc.identifier.urnURN:NBN:fi:jyu-201205141655
dc.type.dcmitypeTexten
dc.type.ontasotPro gradufi
dc.type.ontasotMaster’s thesisen
dc.contributor.tiedekuntaHumanistinen tiedekuntafi
dc.contributor.tiedekuntaFaculty of Humanitiesen
dc.contributor.laitosViestintätieteiden laitosfi
dc.contributor.laitosDepartment of Communicationen
dc.contributor.yliopistoUniversity of Jyväskyläen
dc.contributor.yliopistoJyväskylän yliopistofi
dc.contributor.oppiaineIntercultural Communication (maisteriohjelma)fi
dc.contributor.oppiaineMaster's Degree Programme in Intercultural Communicationen
dc.date.updated2012-05-14T15:27:29Z
dc.rights.accesslevelopenAccessfi
dc.contributor.oppiainekoodi3134
dc.subject.ysomatkailu
dc.subject.ysomatkailijat
dc.subject.ysokulttuuri
dc.subject.ysotuotteistus
dc.subject.ysokokemukset
dc.subject.ysokaupallistaminen
dc.subject.ysoJapani
dc.subject.ysoSuomi
dc.subject.ysoSaariselkä


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