Understanding McDonald's Among the "World’s Most Ethical Companies"
De Blasio, G. G. (2008). Understanding McDonald's Among the "World’s Most Ethical Companies" EJBO - Electronic Journal of Business Ethics and Organization Studies, Vol. 13 (1). Retrieved from http://ejbo.jyu.fi
Julkaistu sarjassa
EJBO - Electronic Journal of Business Ethics and Organization StudiesTekijät
Päivämäärä
2008Tekijänoikeudet
© Business and Organization Ethics Network (BON)
The animal welfare policies and related public communication initiatives
of McDonald’s corporation are examined in the context of the organization being named as one of the world’s most ethical organizations.
The result is a framework for understanding how McDonald’s and similar organizations could warrant
the status of a most ethical company. Specifically, the narrative strength of the company’s articulation
of an animal welfare policy and its ongoing promotion as a legitimizing
strategy illustrate how McDonald’s
might address the social and ethical issues it encounters through its operations and how its stakeholding
publics are likely to respond. By maintaining narrative strength in communication initiatives and attaining legitimacy, an organization can be perceived as operating within ethical and social norms regardless of policies, perceptions, and reputation
that suggest otherwise.
Julkaisija
Business and Organization Ethics Network (BON)ISSN Hae Julkaisufoorumista
1239-2685Asiasanat
Alkuperäislähde
http://ejbo.jyu.fiMetadata
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