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dc.contributor.authorFerreira Ventura, Elvira Cruvinel
dc.contributor.authorFalcao Vieira, Marcelo Milano
dc.date.accessioned2010-10-04T10:42:00Z
dc.date.available2010-10-04T10:42:00Z
dc.date.issued2007
dc.identifier.citationFerreira Ventura, E. C. & Falcao Vieira, M. M. (2007). XX. EJBO - Electronic Journal of Business Ethics and Organization Studies, Vol. 12 (1).  Retrieved from http://ejbo.jyu.fi
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/25392
dc.description.abstractThe purpose of the study is to understand the dynamics of institutionalizing Corporate Social Responsibility (CSR) in the Field of Banking Organizations in Brazil. By means of a social analytical model proposed by Boltanski & Chiapello (1999), and retrieving the conceptual bases of the institutional approach and using the notion of interest in Bourdieu (1996), we arrived at an analytical model that enabled us to understand CSR as part of a movement to displace capitalism. We defend the theory that when institutionalizing CSR, the actions are justifiable in terms of the common good, legitimizing it by tests and structural arrangements while at the same time serving interests inherent to the Field. The field research considered around thirty organizations, including documentary analysis and interviews. We find that, from being an isolated marginal action, CSR in the past ten years is now a structured action in banking organizations, while at the same time becoming a social value that may contribute toward the legitimacy of the Field. Along these lines, the study demonstrated that retail banks are those most involved in the CSR movement, which confirms the theory of the phenomenon as displacement of capitalism.en
dc.language.isoeng
dc.publisherBusiness and Organization Ethics Network (BON)
dc.relation.ispartofseriesEJBO - Electronic Journal of Business Ethics and Organization Studies
dc.relation.urihttp://ejbo.jyu.fi
dc.subject.othercorporate social responsibilityen
dc.subject.otherjustificationen
dc.subject.otherbanksen
dc.subject.othersosiaalinen vastuuen
dc.subject.otherpankiten
dc.titleSocial Responsibility as Displacement of Capitalism: Evidences from Banks in Brazil
dc.typeArticleen
dc.identifier.urnURN:NBN:fi:jyu-201010042903
dc.relation.issn1239-2685
dc.rights.accesslevelopenAccessfi


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