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  • JYX
  • Lehdet
  • EJBO : Electronic Journal of Business Ethics and Organizational Studies
  • 2006, Vol. 11
  • EJBO : 2006, Vol. 11, No. 2
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JYX > Lehdet > EJBO : Electronic Journal of Business Ethics and Organizational Studies > 2006, Vol. 11 > EJBO : 2006, Vol. 11, No. 2 > View Item

Do You Trust Your Boss? – A Jungian Analysis of Leadership Reliability in CSR

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Ketola, T. (2006). Do You Trust Your Boss? – A Jungian Analysis of Leadership Reliability in CSR EJBO - Electronic Journal of Business Ethics and Organization Studies, Vol. 11  (2).  Retrieved from
Published in
EJBO - Electronic Journal of Business Ethics and Organization Studies
Authors
Ketola, Tarja
Date
2006

 
It is essential for corporate social responsibility that staff can trust its leaders. This paper argues that trust in leaders depends on the relationship between the leader’s values, words and actions. If they are in line, employees can trust the leader. If they are not, distrust prevails. Five alternative relationships between values, words and actions can be identified: (1) values = words = actions; (2) values = words != actions; (3) values != words = actions; (4) values != words != actions; and (5) values = actions != words. They can be analysed and interpreted through the Jungian concepts of ego, persona (public ego), shadow and self. In alternative (1) leaders’ Jungian ego has developed into a strong self. In alternative (2) leaders’ Jungian shadow directs their ego. In alternative (3) leaders’ Jungian persona directs their ego. In alternative (4) leaders’ Jungian shadow has overcome their ego. In alternative (5) leaders’ Jungian persona and shadow together direct their ego. This paper provides the rationale for and the descriptions and examples of these five alternatives, and shows how leaders can reach the ideal leadership state of values = words = actions, which makes the staff and external stakeholders trust them. ...
Publisher
Business and Organization Ethics Network (BON)
ISSN Search the Publication Forum
1239-2685
Keywords
Jung leadership reliability trust CSR johtajat luotettavuus luottamus sosiaalinen vastuu

Original source
http://ejbo.jyu.fi

URI

http://urn.fi/URN:NBN:fi:jyu-201010042891

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