Organizational Conflicts Perceived by Marketing Executives
Ikeda, A. A., Modesto Veludo-de-Oliveira, T. & Cortez Campomar, M. (2005). Organizational Conflicts Perceived by Marketing Executives. EJBO - Electronic Journal of Business Ethics and Organization Studies, Vol. 10 (1). Retrieved from http://ejbo.jyu.fi
This article discusses the conflict phenomenon and examines some strategies to overcome it. Concepts are discussed and employed for the development of an exploratory field survey carried out with Brazilian marketing executives. Results show that conflicts are more felt in the marketing area itself and in near and related areas. Communication is the main source of conflict, followed by different expectations and organizational structure.
PublisherBusiness and Organization Ethics Network (BON)