Software Renting in the Era of Cloud Computing

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dc.contributor.author Ojala, Arto
dc.date.accessioned 2012-09-12T11:00:28Z
dc.date.available 2012-09-12T11:00:28Z
dc.date.issued 2012
dc.identifier.citation Ojala, A. (2012). Software Renting in the Era of Cloud Computing. In IEEE (Ed.), IEEE Fifth International Conference on Cloud Computing (pp. 662-669). Yhdysvallat: IEEE. doi:10.1109/CLOUD.2012.71 fi
dc.identifier.issn 2159-6182
dc.identifier.other TUTKAID_51766
dc.identifier.uri http://hdl.handle.net/123456789/38531
dc.description.abstract In the new era of computing, software can be sold and delivered as a cloud service, and software renting has become as a strategic tool to compete in the market. Software renting has several advantages from the customer's point of view. However, for software providers it is challenging to ensure a profitable revenue stream when a license fee is replaced by a periodic rental fee. In this study, software renting was found to help the case firms to differentiate themselves from competitors; it also increased their competitive advantage by making the software available for a larger customer group. However, the negotiating power of larger customers impacted on software pricing, rental agreements, and the revenue model. fi
dc.language.iso eng
dc.publisher IEEE
dc.relation.ispartof CLOUD 2012 : IEEE 5th International Conference on Cloud Computing/Edited by Rong Chang. ISBN 978-0-7695-4755-8
dc.rights © 2012 IEEE. This is an author's final draft version of an article whose final and definitive form has been published by IEEE.
dc.subject.other Software renting en
dc.subject.other competitive strategy en
dc.subject.other cloud computing en
dc.subject.other SaaS en
dc.title Software Renting in the Era of Cloud Computing
dc.type Conference paper en
dc.identifier.urn URN:NBN:fi:jyu-201209112364
dc.subject.kota 113
dc.contributor.laitos Tietojenkäsittelytieteiden laitos fi
dc.contributor.laitos Department of Computer Science and Information Systems en
dc.contributor.oppiaine tietoyhteiskunta, viestintä ja liiketoiminta fi
jyx.tutka.ksname IEEE Fifth International Conference on Cloud Computing
jyx.tutka.pagetopage 662-669
dc.type.uri http://purl.org/eprint/type/ConferencePaper
dc.identifier.doi 10.1109/CLOUD.2012.71
dc.date.updated 2012-09-11T03:30:09Z
dc.description.version Author's Final draft
eprint.status http://purl.org/eprint/type/status/PeerReviewed
dc.identifier.conference CLOUD 20012 : IEEE Fifth International Conference on Cloud Computing, Honolulu, Hawaii, USA, 24-29 June 2012

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