Consumer Ethics Research: Reframing the Debate about Consumption for Good

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dc.contributor.author Brinkmann, Johannes
dc.contributor.author Peattle, Ken
dc.date.accessioned 2010-10-05T05:57:27Z
dc.date.available 2010-10-05T05:57:27Z
dc.date.issued 2008
dc.identifier.citation Brinkmann, J. & Peattle, K. 2008). Consumer Ethics Research: Reframing the Debate about Consumption for Good EJBO - Electronic Journal of Business Ethics and Organization Studies, Vol. 13  (1). Retrieved from http://ejbo.jyu.fi
dc.identifier.issn 1239-2685
dc.identifier.uri http://hdl.handle.net/123456789/25415
dc.description.abstract Consumer ethics is an underdeveloped specialism of business and marketing ethics, within which most publications have focused on bad rather than on good ethics, and on consumer dishonesty rather than on consumer idealism or consumer responsibility. This conceptual paper explores the latter perspective, and examines how we can seek to understand “consumer social responsibility” from perspectives such as consumer citizenship, political consumerism and consumer decision making. Much of the literature dealing with positive ethical dimensions of consumer behavior is limited to augmentations of conventional models of consumer behavior and the decisions rules that operate within them. This paper argues for the need to move beyond this to create a more radical, holistic and balanced approach to further developing the field that takes greater account of factors such as consumer life-style, moral intensity, and intention development. The paper also demonstrates the interconnectedness of consumer ethics and marketing ethics, and discusses and illustrates this by using the development of Fair Trade initiatives as an illustrative context. This is useful because Fair Trade products represent one of the more established market sectors that depends upon ethically orientated responses from consumers. en
dc.language.iso eng
dc.publisher Business and Organization Ethics Network (BON)
dc.relation.ispartofseries EJBO - Electronic Journal of Business Ethics and Organization Studies
dc.relation.uri http://ejbo.jyu.fi
dc.subject.other consumer ethics en
dc.subject.other consumer behavior en
dc.subject.other business ethics en
dc.subject.other fair trade en
dc.subject.other kulutus en
dc.subject.other kuluttajakäyttäytyminen en
dc.subject.other eettinen kulutus en
dc.title Consumer Ethics Research: Reframing the Debate about Consumption for Good
dc.type Article en
dc.identifier.urn URN:NBN:fi:jyu-201010052926

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