Social Responsibility as Displacement of Capitalism: Evidences from Banks in Brazil

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dc.contributor.author Ferreira Ventura, Elvira Cruvinel
dc.contributor.author Falcao Vieira, Marcelo Milano
dc.date.accessioned 2010-10-04T10:42:00Z
dc.date.available 2010-10-04T10:42:00Z
dc.date.issued 2007
dc.identifier.citation Ferreira Ventura, E. C. & Falcao Vieira, M. M. (2007). XX. EJBO - Electronic Journal of Business Ethics and Organization Studies, Vol. 12 (1).  Retrieved from http://ejbo.jyu.fi
dc.identifier.issn 1239-2685
dc.identifier.uri http://hdl.handle.net/123456789/25392
dc.description.abstract The purpose of the study is to understand the dynamics of institutionalizing Corporate Social Responsibility (CSR) in the Field of Banking Organizations in Brazil. By means of a social analytical model proposed by Boltanski & Chiapello (1999), and retrieving the conceptual bases of the institutional approach and using the notion of interest in Bourdieu (1996), we arrived at an analytical model that enabled us to understand CSR as part of a movement to displace capitalism. We defend the theory that when institutionalizing CSR, the actions are justifiable in terms of the common good, legitimizing it by tests and structural arrangements while at the same time serving interests inherent to the Field. The field research considered around thirty organizations, including documentary analysis and interviews. We find that, from being an isolated marginal action, CSR in the past ten years is now a structured action in banking organizations, while at the same time becoming a social value that may contribute toward the legitimacy of the Field. Along these lines, the study demonstrated that retail banks are those most involved in the CSR movement, which confirms the theory of the phenomenon as displacement of capitalism. en
dc.language.iso eng
dc.publisher Business and Organization Ethics Network (BON)
dc.relation.ispartofseries EJBO - Electronic Journal of Business Ethics and Organization Studies
dc.relation.uri http://ejbo.jyu.fi
dc.subject.other corporate social responsibility en
dc.subject.other justification en
dc.subject.other banks en
dc.subject.other sosiaalinen vastuu en
dc.subject.other pankit en
dc.title Social Responsibility as Displacement of Capitalism: Evidences from Banks in Brazil
dc.type Article en
dc.identifier.urn URN:NBN:fi:jyu-201010042903

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