"Drop me a fax, will you?" : a study of written business communication
The present study focuses on written English business communication as it is seen by the professionals of the Finnish business community. The operating environment of companies is undergoing a rapid change at many levels, and the technological advances have changed the systems of communication. Mail is used rarely, the fax machine has replaced telex, and the number of e-mail users is growing all the time. The first purpose of this study was to describe the general characteristic features of the present environment where English business messages are exchanged, and specify what communications media are used and what type of messages are sent. Secondly, the study looked at the language of the messages through the opinions of the language users. The results are based on both quantitative and qualitative data: an extensive questionnaire survey was conducted among business graduates, graduate engineers and executive secretaries working in a variety of companies in different business sectors. Ten of the respondents were later interviewed. The major findings showed that a growing number of business people need to have a solid command of English in their work, i.e., they have to be able to do business in English; thus the language is regarded as an inseparable part of their professional identity, and not a separate skill mastered by certain 'language specialists'. Writing in English was considered as important as speaking, telefax was the dominating medium, and a smaller number of the messages were format-bound (offers, orders etc.). The informants found that the language had changed: it is less formal, efficient, to the point, and not 'pure' British or American English, but a mixture of different elements that could be called, e.g., Euro English. In addition, from the pedagogical point of view, it was interesting to find that an extensive amount of all English communication took place within a corporate group, 'under the same roof', not in the traditional buyer – seller setting.
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