The concepts of luxury and waste in American radicalism, 1880-1929
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Material, mental, and moral progress : American conceptions of civilization in late 19th century studies on "things Chinese and Japanese"
Pennanen, Henna-Riikka (University of Jyväskylä, 2015) -
Brand perceptions based on visuals and message appeals : communicating a Finnish luxury brand on Instagram
Lehtonen, Aino (2020)Luxury brands’ social media communication has been an important topic in the field of marketing research. While the topic is important for academics, it is also crucial for the businesses to understand what kind of content ... -
Does Luxury Indicate Sustainability? An Analysis of the Maldives
de-Miguel-Molina, Blanca; de-Miguel-Molina, Maria; Rumiche-Sosa, Mariela (Business and Organization Ethics Network (BON), 2011)The environment of small tourism islands, as climate and coastal resources, make them favourable locations for luxury resorts. However, tourism can cause a threat to these islands’ local environment. Thus, the Maldives ... -
Family Versus Non Family Firms in the Luxury Yachts Sector: Strategy – Structure Combination to Manage the Performance
Broccardo, Laura (Jyväskylä University School of Business and Economics, 2011)The main goal of this study is to analyze the impact of strategy-structure combination on performance, adding a new variable: the family. The research considers the well-known strong link between strategy and structure to ... -
Understanding small sports under globalization : a study on women’s American football: the global dynamics of women’s American football involving Finland and the USA
Salib, Mina (2023)With more attention given to women’s sports, this study focuses on the research gap in women's American football as a heavily under-researched field. The paper aims to examine the global dynamics of women's American ...
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