Understanding small sports under globalization : a study on women’s American football: the global dynamics of women’s American football involving Finland and the USA
Tekijät
Päivämäärä
2023Tekijänoikeudet
© The Author(s)
With more attention given to women’s sports, this study focuses on the research gap in women's
American football as a heavily under-researched field. The paper aims to examine the global
dynamics of women's American football by highlighting the position of the sport in opportunities,
challenges, and development process. The study investigates the environment of women's
American football by asking the following questions: How is women's American football
functioning in the USA and in Finland? What is the nature of international competition in the IFAF
Women's World Championship? And what are the challenges and opportunities presented in
women's football globally, in Finland, and in the USA?
Through the lens of sports globalization, the study examines the global landscape of American
football, while considering cultural aspects, economic aspects, and glocalization of sport practices.
The study lays groundwork of the local landscape in the US and Finland for comparison and
reflection, then it utilizes descriptive analysis in a results-oriented process of the Women’s World
Championship competitions. For that, online data from relevant American football sources has
been utilized. In addition, the study collects data through both online and in-person semi-structured
interviews with four contributors who attended the 2022 Women's World Championship in
Finland. The data from interviews is thematically analyzed according to the literature concepts of
globalization in sports and sport management.
The findings of the study show the impact of globalization on American football, with the sport
striving for Olympic inclusion, and gaining further integration in Europe through factors such as
international games, online platforms, social media, and international competition. Additionally, it
is found that the management of women's American football requires attention and efforts to
elements like sustainability, promotion, funding, growth and development, and encouragement of
a culture of collaboration and effective leadership. Finally, the main conclusions include
encouraged practices, common objectives, challenges, and possibilities of women’s American
football across global actors. In addition, recommendations are provided based on the insights from
the hands-on perspectives of Finnish and American interviewees who are actively engaged in
various roles in the women’s football environment. Considering the Olympic aspirations of
American football this study aims to encourage further research related to the sport.
...
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