Survey data for the validation of a perceived visual usability (PVU) measurement

Abstract

This dataset is part of a publication (Differentiating Perceived Usability from Aesthetics in Visual Experience – Validation of a Perceived Visual Usability Measurement). Data concerning confirmatory factor analysis (CFA) utilised in the measurement validation is freely available. Data for the CFA was collected via Prolific, an online survey platform. Thirty-three different surveys were created with the Webropol survey tool, all with different stimulus. Participants (N = 330) answered to the 33 surveys (161 female, 163 male, age range = 18-53, M = 25.8, SD = 7.0). The CFA dataset contains variables of Participant id, Stimulus, Age, Gender, Country, Native-English, and survey scales comprised of the PVU items (VCL1, VCL2, VCL3-REV, VCL4, VCL5, COM1, COM2, COM3, COM4, COM5, CCO1, CCO2-REV, CCO3-REV, CCO4-REV, CCO5, CCO6) and three previously validated scales from the AttracDiff2 (Hedonic Quality – Stimulation: HQS1, HQS2, HQS3, HQS4, HQS5, HQS6, HQS7), classical and expressive aesthetics (Expressive Aesthetics: EAE1, EAE2, EAE3, EAE4, EAE5), and Visual Aesthetics for Website Inventory (VisAWI, Diversity: DIV1, DIV2, DIV3-REV, DIV4, DIV5-REV) questionnaires.