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dc.contributor.advisorValentini, Chiara
dc.contributor.authorNordbäck, Essi
dc.date.accessioned2020-12-08T07:37:18Z
dc.date.available2020-12-08T07:37:18Z
dc.date.issued2020
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/73011
dc.description.abstractThe purpose of this study is to find out what factors should be taken into consideration and what is the role of stakeholders when influencing policy advancements for sexual and reproductive health and rights (SRHR) in East and Southern Africa. This study seeks to especially explore how an enabling policy environment for the SRHR issues could be achieved. The case organization for this study is United Nations Population Fund (UNFPA). The research data consists of eight qualitative interviews, most of which were conducted in South Africa in 2019. To obtain as wide view of the researched topic as possible, in addition to UNFPA professionals, the organization’s key stakeholders were interviewed. The interviews were analysed by thematic analysis. The research follows abductive reasoning meaning that the formation of the theoretical framework and analysis of the data are overlapping. The findings suggest that organizations can influence SRHR policy advancements primarily through communication efforts. Strategic framing of the issues, agenda building practices and engaging key stakeholders and policy makers in dialogue results in achieving a more enabling environment and finally more beneficial policy changes for SRHR. Also the usage of different advocacy strategies is influential when engaging policy makers. To pursue the prevailing paradigm of development communication, participatory approach, is crucial since the local stakeholders should be seen as active and equal partners in the advocacy. Altogether, effective SRHR policy influencing needs communication to succeed but little attention has been given to research the phenomena from communication perspective. Further research on SRHR advocacy as well as on development communication questions could focus more specifically on the interlinkages with communication discipline.en
dc.format.extent106
dc.format.mimetypeapplication/pdf
dc.language.isoen
dc.subject.othersexual and reproductive health and rights (SRHR)
dc.subject.otherEast and Southern Africa
dc.subject.otherUNFPA
dc.subject.otherdevelopment communication
dc.subject.otherpolicy advocacy
dc.subject.otheragenda building
dc.subject.othermulti-stakeholder engagement and dialogue
dc.titleInfluencing policy change through advocacy communication : sexual and reproductive health and rights in East and Southern Africa
dc.identifier.urnURN:NBN:fi:jyu-202012086958
dc.type.ontasotPro gradu -tutkielmafi
dc.type.ontasotMaster’s thesisen
dc.contributor.tiedekuntaKauppakorkeakoulufi
dc.contributor.tiedekuntaSchool of Business and Economicsen
dc.contributor.laitosTaloustieteetfi
dc.contributor.laitosBusiness and Economicsen
dc.contributor.yliopistoJyväskylän yliopistofi
dc.contributor.yliopistoUniversity of Jyväskyläen
dc.contributor.oppiaineViestinnän johtaminenfi
dc.contributor.oppiaineCorporate Communicationen
dc.rights.copyrightJulkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.fi
dc.rights.copyrightThis publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.en
dc.type.publicationmasterThesis
dc.contributor.oppiainekoodi2043
dc.subject.ysokehystys
dc.subject.ysoseksuaaliterveys
dc.subject.ysolisääntymisterveys
dc.subject.ysovaikuttaminen
dc.subject.ysoihmisoikeudet
dc.subject.ysoframing
dc.subject.ysosexual health
dc.subject.ysoreproductive health
dc.subject.ysoinfluencing
dc.subject.ysohuman rights
dc.format.contentfulltext
dc.type.okmG2


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