UPM Raflatac: Labeling a smarter future with forest based products

Abstract

With a continuous increase in the global demand for all kind of products environmental sustainability is more important than ever. To do good business we have to be environmentally responsible and optimize our use of natural resources, focus on renewable raw materials, eliminate waste and reduce environmental emissions. Every choice can make a difference. UPM Raflatac has taken up the task of labeling a smarter future. We are using innovation to develop solutions that were previously thought unviable. Today we are making steps in the right direction, creating resource efficient, recyclable and biobased products that are the blueprint for a circular future. However, we see a bio-future as the ultimate solution for a circular society but it requires us to rethink the system and to create partnerships to get us there.