University of Jyväskylä | JYX Digital Repository

  • English  | Give feedback |
    • suomi
    • English
 
  • Login
JavaScript is disabled for your browser. Some features of this site may not work without it.
View Item 
  • JYX
  • Opinnäytteet
  • Pro gradu -tutkielmat
  • View Item
JYX > Opinnäytteet > Pro gradu -tutkielmat > View Item

The green profiles : using social media for communicating corporate environmental issues to external stakeholders

Thumbnail
View/Open
1.1Mb

Downloads:  
Show download detailsHide download details  
Authors
Bui, Nghiem Dac Vinh
Date
2018
Discipline
Yritysten ympäristöjohtaminenCorporate Environmental Management
Copyright
This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.

 
Sustainability is an essential part of doing business nowadays. Corporate sustainability communication (CSC) assists companies to conduct dialogues with stakeholders regarding sustainability topics. In addition, social media has emerged as both challenge and opportunity for CSC. This paper studied the situation of using social media platforms for communicating corporate environmental issues with external stakeholders at four Nordic aviation companies: Scandinavian Airlines (SAS), Finnair, Icelandair, and Norwegian Air Shuttle. The findings display varied performance rates among the airlines and across the platforms. Norwegian has been the most- and Icelandair has been the least-active companies in environmental-related communications. Facebook and Twitter are evidently the most promising options, while video turns out to be a very effective tool for attracting more audience engagement. Besides, there is no need to create a lot of posts in order to gain high interaction rates, but adequate communicating frequency and content are advisable to maximise the outcomes. On another hand, the case companies have not involved actively enough in dialogues with stakeholders. That hinders conversation flows and reduces the total effects of CSC. Last but not least, one implication is identified specifically for the aviation industry: new aircraft fleets and the use of renewable energy sources (e.g. biofuels) are the most appealing themes to the audience. Future studies could explore the situation in other industries, social media platforms, and geographical boundaries; or could work on external stakeholder perspective. While this study focused exclusively on the environmental aspect, future studies may examine the other two pillars of sustainability, especially social issues. New research could also invest more resources in expanding the studied timeframe and analysing data more exhaustively. Instead of evaluating the effects of contents, future studies may examine the effects of Web 2.0 platforms’ designs and utilities on CSC. Finally, it would be useful to identify correlations (if any) between organisational restructuring and CSC strategy change. ...
Keywords
sustainability corporate sustainability communication social media marketing aviation industry ilmailuala kestävä kehitys sosiaalinen media ympäristökysymykset yritysviestintä ympäristöviestintä aviation sector sustainable development social media environmental issues corporate communications environmental communication
URI

http://urn.fi/URN:NBN:fi:jyu-201812125077

Metadata
Show full item record
Collections
  • Pro gradu -tutkielmat [23381]

Related items

Showing items with similar title or keywords.

  • The relationship between oil industry and sustainable development in Myanmar : a case study of onshore upstream oil sector 

    Koskinen, Nina (2017)
    Tämä tutkimus valottaa kestävän kehityksen ja maissa tapahtuvan eli onshore- öljyntuotannon suhdetta Myanmarissa. Myanmarin siirtyessä sotilashallinnosta siviilihallintoon länsimaat ovat purkaneet sanktioitaan, mikä on ...
  • Triggering sustainability communication in a B2B context : combining action research and sensemaking 

    Apostol, Oana; Mäkelä, Marileena; Heikkilä, Katariina; Höyssä, Maria; Kalliomäki, Helka; Jokinen, Leena; Saarni, Jouni (Emerald, 2021)
    Purpose The paper explores processes associated with the adoption of corporate sustainability communication in a B2B context. It employs a combined action research and sensemaking approach to document moments that precede ...
  • Sustainability communication on social media : a study on the most sustainable brands in Finland 

    Artemova, Alexandra (2020)
    Today’s consumers are becoming increasingly conscious about sustainability issues. For this reason, it is essentially important for companies to not only address these issues, but also transparently and authentically ...
  • Greening the supply chain towards sustainability : a holistic approach for mitigating industrial environmental impacts with sustainable improvements on firms’ environmental, economic, and social performances in the automotive industry 

    Abari, Saheed (2020)
    This study is aimed at examining the process of greening the supply chain as a holistic and pragmatic approach for mitigating industrial environmental impacts in the automotive industry. The research addresses the fundamental ...
  • Living the urban challenge : sustainable development and social sustainability in two southern megacities 

    Kuvaja, Kristiina (University of Jyväskylä, 2007)
    Kehitysmaiden nopea kaupungistuminen ja miljoonakaupunkien voimakas kasvu luovat haasteita kestävään kehitykseen tähtäävälle suunnittelulle. Kansainvälisissä kehitysohjelmissa on pyritty turvaamaan suurkaupunkien taloudelliset ...
  • Browse materials
  • Browse materials
  • Articles
  • Conferences and seminars
  • Electronic books
  • Historical maps
  • Journals
  • Tunes and musical notes
  • Photographs
  • Presentations and posters
  • Publication series
  • Research reports
  • Research data
  • Study materials
  • Theses

Browse

All of JYXCollection listBy Issue DateAuthorsSubjectsPublished inDepartmentDiscipline

My Account

Login

Statistics

View Usage Statistics
  • How to publish in JYX?
  • Self-archiving
  • Publish Your Thesis Online
  • Publishing Your Dissertation
  • Publication services

Open Science at the JYU
 
Data Protection Description

Accessibility Statement

Unless otherwise specified, publicly available JYX metadata (excluding abstracts) may be freely reused under the CC0 waiver.
Open Science Centre