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dc.contributor.advisorOnkila, Tiina
dc.contributor.authorOjala, Elli
dc.date.accessioned2015-05-16T11:20:57Z
dc.date.available2015-05-16T11:20:57Z
dc.date.issued2015
dc.identifier.otheroai:jykdok.linneanet.fi:1473712
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/45910
dc.description.abstractThe sustainability of the clothing industry is a topic of frequent discussion in the media. However, the discussion seems to be more focused on social issues in the supply chain rather than on the environmental impacts that the clothing industry causes. In addition, there seems to be a lack of research concerning the environmental impacts of the clothing industry. This thesis studies the environmental reporting of clothing retailers. The thesis compares the reporting practices by studying the sustainability reports of four multinational clothing retailers operating in Finland. The aim is to find out how the case companies measure their environmental performance and what environmental data they provide. Furthermore, the thesis takes a look into legitimacy by studying the potential use of strategies for legitimacy. The development of environmental reporting practices, measurement practices and the use of strategies for legitimacy are analyzed and the case companies are compared to each other. The research is of qualitative nature and is conducted as a longitudinal content analysis where the changes throughout the years of reporting can be seen. The results of the study indicate that sustainability reporting is not common among multinational clothing retailers operating in Finland. The environmental reporting seems to follow common guidelines, mainly the GRI reporting framework. The measurement of environmental aspects has a focus on product- and material-related data, especially on organic cotton and chemical use. In the case of legitimacy, the most commonly used strategy was to repair legitimacy. Despite the frequent variations in chosen indicators, base years and other approaches, the development of both environmental reporting practices and the presenting of measurement data has been somewhat positive. Thus this study builds an optimistic future for environmental reporting as some development can already be seen, but as long as the fashion retail industry is founded on mass consumption, environmental reporting bears a minimal role in reducing environmental impacts.en
dc.format.extent1 verkkoaineisto (76 sivua)
dc.language.isoeng
dc.rightsJulkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.fi
dc.rightsThis publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.en
dc.subject.otherEnvironmental reporting
dc.subject.othersustainability reporting
dc.subject.otherlegitimacy theory
dc.subject.othermeasurement
dc.subject.otherclothing
dc.subject.otherclothing retailer
dc.subject.otherlongitudinal
dc.subject.otherGRI
dc.titleEnvironmental reporting of clothing retailers : a longitudinal study on measurement practices and legitimacy
dc.identifier.urnURN:NBN:fi:jyu-201505161868
dc.type.ontasotPro gradufi
dc.type.ontasotMaster's thesisen
dc.contributor.tiedekuntaKauppakorkeakoulufi
dc.contributor.tiedekuntaSchool of Business and Economicsen
dc.contributor.laitosTaloustieteetfi
dc.contributor.laitosBusiness and Economicsen
dc.contributor.yliopistoUniversity of Jyväskyläen
dc.contributor.yliopistoJyväskylän yliopistofi
dc.contributor.oppiaineYritysten ympäristöjohtaminenfi
dc.contributor.oppiaineCorporate Environmental Managementen
dc.date.updated2015-05-16T11:20:58Z
dc.contributor.oppiainekoodi20425
dc.subject.ysoympäristöraportointi
dc.subject.ysovaatetusteollisuus
dc.subject.ysokestävä kehitys
dc.subject.ysoraportointi
dc.subject.ysovaatteet


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