Opiskelijan brändisuhteen kehittyminen Jyväskylän ammattikorkeakouluun
Publisher
University of JyväskyläISBN
978-951-39-6131-2ISSN Search the Publication Forum
1457-1986Keywords
Metadata
Show full item recordCollections
- Väitöskirjat [3429]
Related items
Showing items with similar title or keywords.
-
Customer-Brand Relationships in the Context of Digital Brands
Paananen, Tiina; Frank, Lauri; Kemppainen, Tiina (University of Maribor, 2022)This qualitative study investigates customer-brand relationships between customers and digital brands. This study aims to describe different digital brand relationship types, and their manifestations among young adult ... -
How does a licensing business manage its brand through third party B2B relationships
Kivimaa, Onni (2022)Brand licensing in the consumer product market is an interesting topic yet there has not been much research done about it. As a business type it requires understanding of both B2B and B2C markets as it consists of both B2B ... -
Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing : The role of brand’s helpfulness
Taiminen, Kimmo; Ranaweera, Chatura (Emerald Publishing Limited, 2019)Purpose The purpose of this paper is to explore how digital content marketing (DCM) users can be engaged with business-to-business (B2B) brands and determine how such engagement leads to value-laden trusted brand ... -
Customers' willingness to share personal information with firms and its relationship with customer loyalty
Lindell, Sanni (2015)Information on customers plays an important role in customer relationship management. With customer data companies can identify customers, understand their needs and hence, personalize products and services. New technological ...