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dc.contributor.authorHonkala, Henna
dc.date.accessioned2013-09-24T08:21:21Z
dc.date.available2013-09-24T08:21:21Z
dc.date.issued2013
dc.identifier.otheroai:jykdok.linneanet.fi:1280664
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/42208
dc.description.abstractMany businesses acknowledge that they want to achieve the best possible employees in order to succeed in the markets in the near future. This study takes a stance on who these employees, the future talents, are and what do they value, especially from the Corporate Social Responsibility (CSR) point of view. Thus future employees’ values and their aspirations towards attractive employers are observed in this qualitative, theme-interview based study conducted to Master’s level students of University of Jyväskylä, School of Business and Economics. The results show that there are five (5) different classes of future employees, which are Environmental Idealists, Equality Enhancers, Corporate Money-Makers, Aware Sceptics and Safety Seekers, whose values and demands regarding their future employers vary from class to another. The study gives thus both theoretical and practical implications on how these values and demands can be adjusted to corporate recruitment and CSR strategies and, consequently, how the organisations can tempt the best, future talents to their organisations. To summarise, the organisations should assure the value congruence between the prospective employee and the organisation in order to gain multiple benefits from competitive advantage to employee commitment and motivation as well as to build solid, trustworthy and successful CSR programmes that involve employees from all levels of the organisation in order to create, maintain and execute the goals set. Due to the quite evident generational shift happening in the workplaces in the near future, employers should take the values, needs and demands of their future employees with serious regard in order to both attract them to work for them but increasingly also because CSR is a relevant tool to assure the continuity of business actions also in the years to come.en
dc.format.extent1 verkkoaineisto.
dc.language.isoeng
dc.rightsThis publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.en
dc.rightsJulkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.fi
dc.subject.othercorporate social responsibility
dc.subject.otherCSR
dc.subject.othercorporate responsibility
dc.subject.otherfuture employees
dc.subject.otheremployees
dc.subject.otherhuman resources
dc.subject.othervalues
dc.subject.otherperceptions
dc.subject.otherrecruitment
dc.subject.otherselection
dc.subject.otherfuture employers
dc.subject.otheremployers
dc.titleCan corporate social responsibility (CSR) be recruited? : an insight to future employees' values and perceptions on attractive employers
dc.identifier.urnURN:NBN:fi:jyu-201309242343
dc.type.ontasotPro gradufi
dc.type.ontasotMaster's thesisen
dc.contributor.tiedekuntaKauppakorkeakoulufi
dc.contributor.tiedekuntaSchool of Business and Economicsen
dc.contributor.laitosTaloustieteetfi
dc.contributor.laitosBusiness and Economicsen
dc.contributor.yliopistoUniversity of Jyväskyläen
dc.contributor.yliopistoJyväskylän yliopistofi
dc.contributor.oppiaineYritysten ympäristöjohtaminenfi
dc.contributor.oppiaineCorporate Environmental Managementen
dc.date.updated2013-09-24T08:21:22Z
dc.rights.accesslevelopenAccessfi
dc.contributor.oppiainekoodi20425
dc.subject.ysoyritykset
dc.subject.ysososiaalinen vastuu
dc.subject.ysohenkilöstö
dc.subject.ysotyöntekijät
dc.subject.ysotyönantajat


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