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dc.contributor.authorMontes Vega, Diana
dc.date.accessioned2012-07-17T04:24:12Z
dc.date.available2012-07-17T04:24:12Z
dc.date.issued2012
dc.identifier.otheroai:jykdok.linneanet.fi:1223135
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/38226
dc.description.abstractFor over 30 years, the General Direction of Popular Cultures has been in charge of promoting, preserving, and disseminating the cultural diversity of Mexico, regarding indigenous and popular cultural practices. With the increasing popularization of Social Networks, it has become almost indispensable to join Social Networks in order to exist digitally, weather you are an individual, an institution or government. Taking this fact in consideration, in 2011 the Direction of Popular Cultures joined the most utilized social Networks in México: Twitter, Facebook and YouTube, as a way to keep users updated about the activities and general information generated by the Direction. Departing form the point of view that considers Internet as a democratic space where everyone has an equal right to be represented in, this thesis explores the use that the governmental institution has given to Social Networks, and how they interact with their users to get fulfilled the institutional goals of disseminate the knowledge about indigenous cultures while trying to create a participatory culture. This research is a qualitative case study, consisting of a set of practices of interpretation of the data publicly available through Social Networks, stressing how the social experience is created and given meaning with the utilization of Social Network Services to disseminate information. As analytical objective, it has been determinate to describe the usage given to Social Media in terms of cultural promotion, diffusion of popular cultures and construction of a participatory culture, focusing on the relationships among culture, power, class struggle, participation and ownership of the media.
dc.format.extent90 sivua
dc.language.isoeng
dc.rightsThis publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.en
dc.rightsJulkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.fi
dc.subject.otherPopular Mexican Cultures
dc.subject.otherParticipatory Culture
dc.subject.otherSocial Networks
dc.subject.otherindigenous Mexican Cultures
dc.subject.otherMedia. Meksikon populaarikulttuurit
dc.subject.otherosallisuuden kulttuuri
dc.subject.otheryhteisölliset verkkopalvelut
dc.subject.otheralkuperäiskansojen kulttuurit Meksikossa
dc.titleSocial networks : promoting Mexican popular cultures and building a participatory culture
dc.identifier.urnURN:NBN:fi:jyu-201207172090
dc.type.dcmitypeTexten
dc.type.ontasotPro gradufi
dc.type.ontasotMaster’s thesisen
dc.contributor.tiedekuntaHumanistinen tiedekuntafi
dc.contributor.tiedekuntaFaculty of Humanitiesen
dc.contributor.laitosTaiteiden ja kulttuurin tutkimuksen laitosfi
dc.contributor.laitosDepartment of Art and Cultural Studiesen
dc.contributor.yliopistoUniversity of Jyväskyläen
dc.contributor.yliopistoJyväskylän yliopistofi
dc.contributor.oppiaineDigital Culture (maisteriohjelma)fi
dc.contributor.oppiaineInternational Master's Degree Programme in Digital Cultureen
dc.date.updated2012-07-17T04:24:13Z
dc.rights.accesslevelopenAccessfi
dc.contributor.oppiainekoodi319
dc.subject.ysopopulaarikulttuuri
dc.subject.ysoverkkopalvelut
dc.subject.ysomedia
dc.subject.ysoalkuperäiskansat
dc.subject.ysokulttuuri
dc.subject.ysososiaalinen media
dc.subject.ysoMeksiko


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