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dc.contributor.authorTeh, Chree Yee
dc.date.accessioned2012-07-09T11:16:03Z
dc.date.available2012-07-09T11:16:03Z
dc.date.issued2012
dc.identifier.otheroai:jykdok.linneanet.fi:1222985
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/38167
dc.description.abstractIn the digital era, centralized media is moving towards de-centralized and globalized network. This development changes the relationship between mass media and their audiences, remodels the connection among media users and expands traditional roles of consumers. Consumer behavior changes blur the distinction between producer-consumer, professional-amateur, and work-leisure. With a title of ‘iPro User’ which refers to ‘I am a productive and professional user’, this paper is applying ‘pro-am’ model with a framework of ‘prosumer’ to investigate why and how a group of professional amateurs are networked together and utilize digital devices to participate as content contributors. This prosumption phenomenon is examined with a single case study in Malaysia travel magazine – Travelmate. Empirical data are gathered through in-depth interviews with magazine editors and non-professional photographers who actively contribute in imagery content production. Findings indicate that Travelmate has been functioning as a participatory platform for pro-am photographers to engage as prosumers. Pro-am identity was constructed during prosumption process whereby strong personalities and unique ethos are developed. Pro-ams portray complex behaviors, as their non-financial pursuit via vested interest and commitment creates knowledge and social distinction from non-serious hobbyists. They serve as marginal ethnics who balance social contradiction between wage and free labors, skilled and inexperienced players, unserious and innovative workers.
dc.format.extent107 sivua
dc.language.isoeng
dc.rightsThis publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.en
dc.rightsJulkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.fi
dc.subject.otherTravelmate (aikakauslehdet)
dc.titleiPro user : a case study of pro-am photographers in Malaysia travel magazine
dc.identifier.urnURN:NBN:fi:jyu-201207092027
dc.type.dcmitypeTexten
dc.type.ontasotPro gradufi
dc.type.ontasotMaster’s thesisen
dc.contributor.tiedekuntaHumanistinen tiedekuntafi
dc.contributor.tiedekuntaFaculty of Humanitiesen
dc.contributor.laitosTaiteiden ja kulttuurin tutkimuksen laitosfi
dc.contributor.laitosDepartment of Art and Cultural Studiesen
dc.contributor.yliopistoUniversity of Jyväskyläen
dc.contributor.yliopistoJyväskylän yliopistofi
dc.contributor.oppiaineDigital Culture (maisteriohjelma)fi
dc.contributor.oppiaineInternational Master's Degree Programme in Digital Cultureen
dc.date.updated2012-07-09T11:16:03Z
dc.rights.accesslevelopenAccessfi
dc.contributor.oppiainekoodi319
dc.subject.ysouusmedia
dc.subject.ysokuluttajat
dc.subject.ysovalokuvaajat
dc.subject.ysoammattilaiset
dc.subject.ysoharrastajat
dc.subject.ysomatkailulehdet
dc.subject.ysoMalesia


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