Näytä suppeat kuvailutiedot

dc.contributor.authorTikander, Juha
dc.date.accessioned2010-09-22T11:26:33Z
dc.date.available2010-09-22T11:26:33Z
dc.date.issued2010
dc.identifier.otheroai:jykdok.linneanet.fi:1136268
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/25127
dc.description.abstractThis research deals with the Finnish football fans and their motives to travel and follow sports. The reason for studying this area is to increase information and knowledge about the consumer behaviour of sport fans. Special attention is paid to the question of why fans behave the way they do. What factors affect fans’ decision making processes when they travel? Does sport have an influence on the travelling process? Are there any similarities between the reasons of travelling and attending sport events? In this study sport fans are divided into different fan types according to their motives to attend sport events as spectators and in different traveller typologies according their motives to travel abroad. The research was conducted as an online survey. The survey was posted to the active Finnish online football discussion forums, Futisforum and Futisforum2 and e-mail posted to the ELK (Finnish association of English league supporters) and SMJK (Official supporters club of Finnish national football team). The results were analysed using the quantitative methods, such as factor analysis and cross tabulation. The results of the research show that football fans are rather active travellers. For many fans attending a sport event is a reason to travel abroad. In addition, merely the possibility to attend a sport event had a definite influence in planning a trip abroad. The results also reveal that for the most Finnish football fans attending a sport event is a social activity. In fact it seems that the whole idea of being a fan is heavily based on its social nature. For most fans travelling seemed to be a good way of spending time with the family and friends. The reasons for travelling and attending sport events were strikingly similar. Besides gaining social experiences the main reasons for participating in sport events were entertainment value and new experiences. Based on this study it can be concluded that sport has an influence on fans’ decision making process when the decisions of the travel destination are being made. The study also indicates that reasons to travel and reasons to attend sport events are very similar to the fans. However, Finnish football fans can not be seen as a homogeneous group as they have multiple traveller and fan identities. The clear majority of the fans is, however motivated about new experiences, socialising and entertainment when travelling or attending sport events as spectators.
dc.format.extent98 sivua
dc.language.isoeng
dc.rightsThis publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.en
dc.rightsJulkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.fi
dc.subject.otherevent sport tourism
dc.subject.othersport fan
dc.subject.otherfandom
dc.subject.otherfootball
dc.titleTraveller and fan identities of the Finnish football fans
dc.typeBooken
dc.identifier.urnURN:NBN:fi:jyu-201009222690
dc.type.dcmitypeTexten
dc.type.ontasotPro gradufi
dc.type.ontasotMaster's thesisen
dc.contributor.tiedekuntaLiikuntatieteellinen tiedekuntafi
dc.contributor.tiedekuntaFaculty of Sport and Health Sciencesen
dc.contributor.laitosLiikuntakasvatuksen laitosfi
dc.contributor.laitosDepartment of Sport Sciencesen
dc.contributor.yliopistoUniversity of Jyväskyläen
dc.contributor.yliopistoJyväskylän yliopistofi
dc.contributor.oppiaineLiikunnan yhteiskuntatieteetfi
dc.contributor.oppiaineSocial Sciences of Sporten
dc.rights.accesslevelopenAccessfi
dc.contributor.oppiainekoodi5032
dc.subject.ysoliikuntatapahtumat
dc.subject.ysofanius
dc.subject.ysoihailijat
dc.subject.ysomatkailu
dc.subject.ysojalkapallo


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