iPro user : a case study of pro-am photographers in Malaysia travel magazine

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dc.contributor.author Teh, Chree Yee
dc.date.accessioned 2012-07-09T11:16:03Z
dc.date.available 2012-07-09T11:16:03Z
dc.date.issued 2012
dc.identifier.uri http://urn.fi/URN:NBN:fi:jyu-201207092027 en
dc.identifier.uri http://hdl.handle.net/123456789/38167
dc.description.abstract In the digital era, centralized media is moving towards de-centralized and globalized network. This development changes the relationship between mass media and their audiences, remodels the connection among media users and expands traditional roles of consumers. Consumer behavior changes blur the distinction between producer-consumer, professional-amateur, and work-leisure. With a title of ‘iPro User’ which refers to ‘I am a productive and professional user’, this paper is applying ‘pro-am’ model with a framework of ‘prosumer’ to investigate why and how a group of professional amateurs are networked together and utilize digital devices to participate as content contributors. This prosumption phenomenon is examined with a single case study in Malaysia travel magazine – Travelmate. Empirical data are gathered through in-depth interviews with magazine editors and non-professional photographers who actively contribute in imagery content production. Findings indicate that Travelmate has been functioning as a participatory platform for pro-am photographers to engage as prosumers. Pro-am identity was constructed during prosumption process whereby strong personalities and unique ethos are developed. Pro-ams portray complex behaviors, as their non-financial pursuit via vested interest and commitment creates knowledge and social distinction from non-serious hobbyists. They serve as marginal ethnics who balance social contradiction between wage and free labors, skilled and inexperienced players, unserious and innovative workers.
dc.format.extent 107 s.
dc.language.iso eng
dc.rights This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited. en
dc.rights Julkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty. fi
dc.subject.other Travelmate (aikakauslehdet)
dc.subject.other Behavior change
dc.subject.other consumer
dc.subject.other digital media
dc.subject.other photographer
dc.subject.other professional amateur
dc.subject.other prosumer
dc.title iPro user : a case study of pro-am photographers in Malaysia travel magazine
dc.type Book en
dc.identifier.urn URN:NBN:fi:jyu-201207092027
dc.subject.ysa uusmedia
dc.subject.ysa kuluttajat
dc.subject.ysa valokuvaajat
dc.subject.ysa ammattilaiset
dc.subject.ysa harrastajat
dc.subject.ysa matkailulehdet
dc.subject.ysa Malesia
dc.type.dcmitype Text en
dc.type.ontasot Pro gradu fi
dc.type.ontasot Master’s thesis en
dc.contributor.tiedekunta Humanistinen tiedekunta fi
dc.contributor.tiedekunta Faculty of Humanities en
dc.contributor.laitos Taiteiden ja kulttuurin tutkimuksen laitos fi
dc.contributor.laitos Department of Art and Cultural Studies en
dc.contributor.yliopisto University of Jyväskylä en
dc.contributor.yliopisto Jyväskylän yliopisto fi
dc.contributor.oppiaine International Master's Degree Programme in Digital Culture en
dc.contributor.oppiaine Digital Culture (maisteriohjelma) fi
dc.date.updated 2012-07-09T11:16:03Z

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