Osuuskauppa Keskimaan asiakasomistajien käsityksiä vastuullisesta liiketoiminnasta

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dc.contributor.author Ruusuvirta, Leena
dc.date.accessioned 2012-05-31T09:42:02Z
dc.date.available 2012-05-31T09:42:02Z
dc.date.issued 2012
dc.identifier.uri http://urn.fi/URN:NBN:fi:jyu-201205311771 en
dc.identifier.uri http://hdl.handle.net/123456789/37935
dc.description.abstract This Master’s thesis considers corporate responsibility of co-op company Keskimaa and especially, how customer owners of Keskimaa understand two similar definitions: corporate responsibility and sustainable development. Literature part describes characteristics of corporate responsibility, ethical and moral basis and values. The value basis of co-op Keskimaa is briefly introduced and three bottom lines of corporate responsibility are discussed. The theoretical framework of the study is consisted of stakeholder theory and especial role of customer-owners is evaluated. Empirical part of the study contains 84 interviews of customer owners of Keskimaa done during the winter 2012 mainly in co-op Keskimaa’s supermarkets. Interviews were based on structured questions. This study combines quantitative and qualitative research and as a result, it seems that corporate responsibility is more common term among customer owners than sustainable development. To improve corporate responsibility of co-op Keskimaa customer-owners emphasized that Keskimaa should pay attention to social responsibility of the business and increase collaboration with local producers and suppliers.
dc.format.extent 77 s.
dc.language.iso fin
dc.rights This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited. en
dc.rights Julkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty. fi
dc.subject.other Osuuskauppa Keskimaa.
dc.title Osuuskauppa Keskimaan asiakasomistajien käsityksiä vastuullisesta liiketoiminnasta
dc.type Book en
dc.identifier.urn URN:NBN:fi:jyu-201205311771
dc.subject.ysa liiketoiminta
dc.subject.ysa vastuullisuus
dc.subject.ysa kestävä kehitys
dc.subject.ysa sidosryhmäteoria
dc.subject.ysa sidosryhmät
dc.subject.ysa asiakasomistajuus
dc.subject.ysa osuusliikkeet
dc.type.dcmitype Text en
dc.type.ontasot Pro gradu fi
dc.type.ontasot Master’s thesis en
dc.contributor.tiedekunta Jyväskylän yliopiston kauppakorkeakoulu fi
dc.contributor.tiedekunta Jyväskylä University School of Business and Economics en
dc.contributor.yliopisto University of Jyväskylä en
dc.contributor.yliopisto Jyväskylän yliopisto fi
dc.contributor.oppiaine Corporate Environmental Management en
dc.contributor.oppiaine yritysten ympäristöjohtaminen fi
dc.date.updated 2012-05-31T09:42:02Z

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