Understanding McDonald's Among the "World’s Most Ethical Companies"

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dc.contributor.author De Blasio, Gregory G.
dc.date.accessioned 2010-10-05T05:48:28Z
dc.date.available 2010-10-05T05:48:28Z
dc.date.issued 2008
dc.identifier.citation De Blasio, G. G. (2008). Understanding McDonald's Among the "World’s Most Ethical Companies" EJBO - Electronic Journal of Business Ethics and Organization Studies, Vol. 13  (1). Retrieved from http://ejbo.jyu.fi
dc.identifier.issn 1239-2685
dc.identifier.uri http://hdl.handle.net/123456789/25413
dc.description.abstract The animal welfare policies and related public communication initiatives of McDonald’s corporation are examined in the context of the organization being named as one of the world’s most ethical organizations. The result is a framework for understanding how McDonald’s and similar organizations could warrant the status of a most ethical company. Specifically, the narrative strength of the company’s articulation of an animal welfare policy and its ongoing promotion as a legitimizing strategy illustrate how McDonald’s might address the social and ethical issues it encounters through its operations and how its stakeholding publics are likely to respond. By maintaining narrative strength in communication initiatives and attaining legitimacy, an organization can be perceived as operating within ethical and social norms regardless of policies, perceptions, and reputation that suggest otherwise. en
dc.language.iso eng
dc.publisher Business and Organization Ethics Network (BON)
dc.relation.ispartofseries EJBO - Electronic Journal of Business Ethics and Organization Studies
dc.relation.uri http://ejbo.jyu.fi
dc.subject.other ethics en
dc.subject.other social responsibility en
dc.subject.other animal welfare en
dc.subject.other legitimacy en
dc.subject.other eettisyys en
dc.subject.other sosiaalinen vastuu en
dc.subject.other eläimet en
dc.subject.other McDonald's en
dc.title Understanding McDonald's Among the "World’s Most Ethical Companies"
dc.type Article en
dc.identifier.urn URN:NBN:fi:jyu-201010052924

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