Software Startup Education : Gamifying Growth Hacking
Abstrakti
Marketing is a vital activity for software startups as they seek high growth. A specific type of digital marketing, growth hacking, in particular has attracted a lot of attention in software startups. Growth hacking is about utilizing low-cost marketing practices and existing platforms to rapidly increase the user count of a service. Though topics related to growth hacking such as marketing on a general level have been extensively studied in the past, growth hacking has not seen much direct interest in the academia thus far. As a result, we currently have few tools to teach growth hacking in startup education. In this chapter, we present two board games intended to serve as an introduction to growth hacking.
Päätekijät
Aineistotyyppi
Kirjat
Kirjan osa
Julkaistu
2020
Aiheet
Julkaisu tutkimustietojärjestelmässä
Julkaisija
Springer
Julkaisun pysyvä osoite
https://urn.fi/URN:NBN:fi:jyu-202102161664Käytä tätä linkitykseen
Emojulkaisun ISBN
978-3-030-35982-9
Vertaisarvioinnin tila
Vertaisarvioitu
DOI
https://doi.org/10.1007/978-3-030-35983-6_16
Kieli
englanti
Kuuluu julkaisuun
Fundamentals of Software Startups : Essential Engineering and Business Aspects
Viite
- Kemell, K.-K., Feshchenko, P., Himmanen, J., Hossain, A., Jameel, F., Puca, R. L., Vitikainen, T., Kultanen, J., Risku, J., Impiö, J., Sorvisto, A., & Abrahamsson, P. (2020). Software Startup Education : Gamifying Growth Hacking. In A. Nguyen-Duc, J. Münch, R. Prikladnick, X. Wang, & P. Abrahamsson (Eds.), Fundamentals of Software Startups : Essential Engineering and Business Aspects (pp. 269-277). Springer. https://doi.org/10.1007/978-3-030-35983-6_16
Lisenssi
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