Kemell_GrowthHackingBook.pdf
Final Draft

Software Startup Education : Gamifying Growth Hacking

Abstract
Marketing is a vital activity for software startups as they seek high growth. A specific type of digital marketing, growth hacking, in particular has attracted a lot of attention in software startups. Growth hacking is about utilizing low-cost marketing practices and existing platforms to rapidly increase the user count of a service. Though topics related to growth hacking such as marketing on a general level have been extensively studied in the past, growth hacking has not seen much direct interest in the academia thus far. As a result, we currently have few tools to teach growth hacking in startup education. In this chapter, we present two board games intended to serve as an introduction to growth hacking.
Main Authors
Kemell, Kai-Kristian Feshchenko, Polina Himmanen, Joonas Hossain, Abrar Jameel, Furqan Puca, Raffaele Luigi Vitikainen, Teemu Kultanen, Joni Risku, Juhani Impiö, Johannes Sorvisto, Anssi Abrahamsson, Pekka
Format
Books Book part
Published
2020
Subjects
growth hacking
startup education
startup gamification
software startup
startup-yritykset
markkinoinnin suunnittelu
liiketoiminta
yrityksen perustaminen
digitaalinen markkinointi
ohjelmistoala
markkinointi
pelillistäminen
kasvuyritykset
Publication in research information system
https://converis.jyu.fi/converis/portal/detail/Publication/34775217
Publisher
Springer
The permanent address of the publication
https://urn.fi/URN:NBN:fi:jyu-202102161664Use this for linking
Parent publication ISBN
978-3-030-35982-9
Review status
Peer reviewed
DOI
https://doi.org/10.1007/978-3-030-35983-6_16
Language
English
Is part of publication
Fundamentals of Software Startups : Essential Engineering and Business Aspects
Citation
  • Kemell, K.-K., Feshchenko, P., Himmanen, J., Hossain, A., Jameel, F., Puca, R. L., Vitikainen, T., Kultanen, J., Risku, J., Impiö, J., Sorvisto, A., & Abrahamsson, P. (2020). Software Startup Education : Gamifying Growth Hacking. In A. Nguyen-Duc, J. Münch, R. Prikladnick, X. Wang, & P. Abrahamsson (Eds.), Fundamentals of Software Startups : Essential Engineering and Business Aspects (pp. 269-277). Springer. https://doi.org/10.1007/978-3-030-35983-6_16
License
In CopyrightOpen Access
Copyright© 2020 Springer

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author Kemell, Kai-Kristian Feshchenko, Polina Himmanen, Joonas Hossain, Abrar Jameel, Furqan Puca, Raffaele Luigi Vitikainen, Teemu Kultanen, Joni Risku, Juhani Impiö, Johannes Sorvisto, Anssi Abrahamsson, Pekka
author_facet Kemell, Kai-Kristian Feshchenko, Polina Himmanen, Joonas Hossain, Abrar Jameel, Furqan Puca, Raffaele Luigi Vitikainen, Teemu Kultanen, Joni Risku, Juhani Impiö, Johannes Sorvisto, Anssi Abrahamsson, Pekka
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description Marketing is a vital activity for software startups as they seek high growth. A specific type of digital marketing, growth hacking, in particular has attracted a lot of attention in software startups. Growth hacking is about utilizing low-cost marketing practices and existing platforms to rapidly increase the user count of a service. Though topics related to growth hacking such as marketing on a general level have been extensively studied in the past, growth hacking has not seen much direct interest in the academia thus far. As a result, we currently have few tools to teach growth hacking in startup education. In this chapter, we present two board games intended to serve as an introduction to growth hacking.
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spellingShingle Software Startup Education : Gamifying Growth Hacking Kemell, Kai-Kristian Feshchenko, Polina Himmanen, Joonas Hossain, Abrar Jameel, Furqan Puca, Raffaele Luigi Vitikainen, Teemu Kultanen, Joni Risku, Juhani Impiö, Johannes Sorvisto, Anssi Abrahamsson, Pekka growth hacking startup education startup gamification software startup startup-yritykset markkinoinnin suunnittelu liiketoiminta yrityksen perustaminen digitaalinen markkinointi ohjelmistoala markkinointi pelillistäminen kasvuyritykset
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title Software Startup Education : Gamifying Growth Hacking
title_full Software Startup Education : Gamifying Growth Hacking
title_fullStr Software Startup Education : Gamifying Growth Hacking
title_full_unstemmed Software Startup Education : Gamifying Growth Hacking
title_short Software Startup Education : Gamifying Growth Hacking
title_sort Software Startup Education Gamifying Growth Hacking
topic growth hacking startup education startup gamification software startup startup-yritykset markkinoinnin suunnittelu liiketoiminta yrityksen perustaminen digitaalinen markkinointi ohjelmistoala markkinointi pelillistäminen kasvuyritykset
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