Software Startup Education : Gamifying Growth Hacking
Abstract
Marketing is a vital activity for software startups as they seek high growth. A specific type of digital marketing, growth hacking, in particular has attracted a lot of attention in software startups. Growth hacking is about utilizing low-cost marketing practices and existing platforms to rapidly increase the user count of a service. Though topics related to growth hacking such as marketing on a general level have been extensively studied in the past, growth hacking has not seen much direct interest in the academia thus far. As a result, we currently have few tools to teach growth hacking in startup education. In this chapter, we present two board games intended to serve as an introduction to growth hacking.
Main Authors
Format
Books
Book part
Published
2020
Subjects
Publication in research information system
Publisher
Springer
The permanent address of the publication
https://urn.fi/URN:NBN:fi:jyu-202102161664Use this for linking
Parent publication ISBN
978-3-030-35982-9
Review status
Peer reviewed
DOI
https://doi.org/10.1007/978-3-030-35983-6_16
Language
English
Is part of publication
Fundamentals of Software Startups : Essential Engineering and Business Aspects
Citation
- Kemell, K.-K., Feshchenko, P., Himmanen, J., Hossain, A., Jameel, F., Puca, R. L., Vitikainen, T., Kultanen, J., Risku, J., Impiö, J., Sorvisto, A., & Abrahamsson, P. (2020). Software Startup Education : Gamifying Growth Hacking. In A. Nguyen-Duc, J. Münch, R. Prikladnick, X. Wang, & P. Abrahamsson (Eds.), Fundamentals of Software Startups : Essential Engineering and Business Aspects (pp. 269-277). Springer. https://doi.org/10.1007/978-3-030-35983-6_16
License
Copyright© 2020 Springer