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dc.contributor.authorYacine, Leyla
dc.contributor.authorKarjaluoto, Heikki
dc.contributor.editorMadan, Poornima
dc.contributor.editorTripathi, Shruti
dc.contributor.editorKhalique, Fehmina
dc.contributor.editorPuri, Geetika
dc.date.accessioned2023-01-03T10:01:05Z
dc.date.available2023-01-03T10:01:05Z
dc.date.issued2023
dc.identifier.citationYacine, L., & Karjaluoto, H. (2023). Hybrid Work : Gen Z Expectations and Internal Employer Branding Implications. In P. Madan, S. Tripathi, F. Khalique, & G. Puri (Eds.), <i>Re-envisioning Organizations through Transformational Change : A Practitioners Guide to Work, Workforce, and Workplace</i> (pp. 21-50). Routledge. <a href="https://doi.org/10.4324/9781003267751-3" target="_blank">https://doi.org/10.4324/9781003267751-3</a>
dc.identifier.otherCONVID_164803340
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/84714
dc.description.abstractGen Z – also known as ‘Generation Z’ or ‘iGeneration’ born between 1997 and 2009 – has been hit the hardest by the pandemic and remote work. Whilst the global workforce will include nearly 27% of Gen Z by 2025, it appears essential to address their needs and preferences. This chapter provides new Gen Z white-collar workers’ insights hitherto scarce in research – comparably to those of Gen Z students – to help understand how to motivate, engage, and develop them. In particular, Gen Z's values and expectations for hybrid work emerge from 15 qualitative online interviews leveraged to advance recommendations to enhance internal employer branding – that is branding intended for the organisation’s workforce – by co-creating the future of hybrid work. While most Gen Z people seem prone to switching jobs and organisations if dissatisfied with their professional situation, this study can help organisations re-envision, adapt, and refine their employee value proposition to ensure Gen Z workers’ wellbeing, engagement, satisfaction, retention, and further attraction.en
dc.format.extent186
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherRoutledge
dc.relation.ispartofRe-envisioning Organizations through Transformational Change : A Practitioners Guide to Work, Workforce, and Workplace
dc.rightsIn Copyright
dc.subject.otherhybridityö
dc.subject.othertyönantajabrändi
dc.subject.otherGen Z
dc.subject.otherhybrid work
dc.subject.otherinternal employer branding
dc.subject.otheremployee value proposition
dc.subject.otheremployee well-being
dc.titleHybrid Work : Gen Z Expectations and Internal Employer Branding Implications
dc.typebookPart
dc.identifier.urnURN:NBN:fi:jyu-202301031070
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineDigital marketing and Communicationfi
dc.contributor.oppiaineDigitaalinen liiketoiminta ja talous (painoala)fi
dc.contributor.oppiaineMarkkinointifi
dc.contributor.oppiaineHyvinvoinnin tutkimuksen yhteisöfi
dc.contributor.oppiaineTyön ja johtamisen muuttuminen digitaalisessa ajassafi
dc.contributor.oppiaineDigital marketing and Communicationen
dc.contributor.oppiaineDigital Business and Economy (focus area)en
dc.contributor.oppiaineMarketingen
dc.contributor.oppiaineSchool of Wellbeingen
dc.contributor.oppiaineEmergent work in the digital eraen
dc.type.urihttp://purl.org/eprint/type/BookItem
dc.relation.isbn978-1-032-21308-8
dc.type.coarhttp://purl.org/coar/resource_type/c_3248
dc.description.reviewstatuspeerReviewed
dc.format.pagerange21-50
dc.type.versionacceptedVersion
dc.rights.copyright© 2023 selection and editorial matter, Poornima Madan, Shruti Tripathi, Fehmina Khalique & Geetika Puri; individual chapters, the contributors
dc.rights.accesslevelopenAccessfi
dc.subject.ysonuoret työntekijät
dc.subject.ysotulevaisuus
dc.subject.ysoodotukset
dc.subject.ysotyytyväisyys
dc.subject.ysotyöhyvinvointi
dc.subject.ysomotivointi
dc.subject.ysojohtaminen
dc.subject.ysositoutuminen (toiminta)
dc.subject.ysotyöpaikat
dc.subject.ysoarvot (käsitykset)
dc.subject.ysotyöelämä
dc.subject.ysoz-sukupolvi
dc.subject.ysotyömotivaatio
dc.subject.ysositouttaminen
dc.subject.ysotyöntekijät
dc.subject.ysotyönantajat
dc.subject.ysobrändit
dc.format.contentfulltext
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dc.rights.urlhttp://rightsstatements.org/page/InC/1.0/?language=en
dc.relation.doi10.4324/9781003267751-3
dc.type.okmA3


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