National identity in the internationalization context : a case study with Harvia Sauna & Spa
Tekijät
Päivämäärä
2022Tekijänoikeudet
Julkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.
. The role of national identity within MNEs operating in international contexts is under-studied in the body of organizational identity work. This thesis seeks to answer the research question: how does a firm align its nationally situated identity when tension emerges from its evolving global strategic ambitions throughout the internationalization process?
In a unique case study of Finnish national identity within Harvia Sauna & Spa, I approach this question from the foundation of the strategy-identity nexus and aim to produce theory that is generalizable to other cases. My findings suggest that national identity may play a more dynamic role than previously believed, as tensions emerge throughout the process of internationalization, various realignment mechanisms transform the organization’s sense of national identity.
Asiasanat
Metadata
Näytä kaikki kuvailutiedotKokoelmat
- Pro gradu -tutkielmat [28236]
Samankaltainen aineisto
Näytetään aineistoja, joilla on samankaltainen nimeke tai asiasanat.
-
Culture, branding and national identity in the era of globalization : a study of beer brands in the Finnish market
Hurley, William (2013)Branding and marketing encompass some of the core elements of intercultural communication. Brands are derived from the existing cultural capital and the interaction that brands have with consumers in the marketing and ... -
Understanding small sports under globalization : a study on women’s American football: the global dynamics of women’s American football involving Finland and the USA
Salib, Mina (2023)With more attention given to women’s sports, this study focuses on the research gap in women's American football as a heavily under-researched field. The paper aims to examine the global dynamics of women's American ... -
Architecture of dissonance : a study on the strategic management process of higher education internationalization
Sarpo, Ville (Jyväskylän yliopisto, 2018)
Ellei toisin mainittu, julkisesti saatavilla olevia JYX-metatietoja (poislukien tiivistelmät) saa vapaasti uudelleenkäyttää CC0-lisenssillä.