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dc.contributor.advisorNäyhä, Annukka
dc.contributor.authorSaarinen, Iina
dc.date.accessioned2021-09-14T06:46:17Z
dc.date.available2021-09-14T06:46:17Z
dc.date.issued2021
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/77786
dc.description.abstractNew solutions are required as the current linear economic model is causing environmental, social and economic problems, and the current production and consumption patterns are unsustainable. Transitioning towards sustainability and adopting a new circular economic model can provide solutions for the present issues. Companies have much responsibility in the transition process and can contribute to making consumption and production sustainable. However, companies require tools to make the required changes. In literature, ecolabels have been suggested as tools that can help companies achieve their circular economy and sustainability-related goals and help transform the current consumption and production practices. The current thesis is a quantitative survey study aimed at figuring out how Finnish forerunner companies in circular economy perceive the use of ecolabels and whether or not the companies use ecolabels to achieve their circular economy-related goal. The theoretical framework of the study focused on sustainability, the circular economy, and ecolabels. In addition, the construction of the theoretical framework was also supported by reviewing sustainability transition, the presentation of sustainability and circular economy based business models, and the mapping of the relationship between ecolabels and the circular economy. The data collection was conducted via a survey sent to 214 Finnish companies. Thirty-nine companies responded to the survey. The thesis results reveal that most of the surveyed companies do not currently have ecolabels in use, and only one company reported using ecolabels for achieving their circular economy-related goals. In total, ecolabels were used by nine of the respondents. The most significant drivers for ecolabel use were found to be gaining a competitive advantage, encouraging consumers to buy the company's products, increasing the value of the products, and increasing the company's value. The most significant barriers to using ecolabels were the high costs of ecolabels and the length of the obtaining process. In addition, it was found that companies that are using ecolabels are facing a lack of benefits and an influx of challenges with the use of ecolabels. Therefore, more research is still needed into the usability of ecolabels and how all kinds of companies, especially SMEs, could benefit from ecolabels when transitioning towards a circular economy.en
dc.format.extent78
dc.format.mimetypeapplication/pdf
dc.language.isoen
dc.subject.othersustainability
dc.subject.otherecolabels
dc.titleUse of ecolabels by Finnish circular economy forerunner companies : a current perspective
dc.identifier.urnURN:NBN:fi:jyu-202109144867
dc.type.ontasotPro gradu -tutkielmafi
dc.type.ontasotMaster’s thesisen
dc.contributor.tiedekuntaKauppakorkeakoulufi
dc.contributor.tiedekuntaSchool of Business and Economicsen
dc.contributor.laitosTaloustieteetfi
dc.contributor.laitosBusiness and Economicsen
dc.contributor.yliopistoJyväskylän yliopistofi
dc.contributor.yliopistoUniversity of Jyväskyläen
dc.contributor.oppiaineYritysten ympäristöjohtaminenfi
dc.contributor.oppiaineCorporate Environmental Managementen
dc.rights.copyrightJulkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.fi
dc.rights.copyrightThis publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.en
dc.type.publicationmasterThesis
dc.contributor.oppiainekoodi20425
dc.subject.ysokiertotalous
dc.subject.ysoliiketoiminta
dc.subject.ysokestävä kehitys
dc.subject.ysoliiketoimintamallit
dc.subject.ysoympäristömerkit
dc.subject.ysokestävä kulutus
dc.subject.ysoyritykset
dc.subject.ysocircular economy
dc.subject.ysobusiness
dc.subject.ysosustainable development
dc.subject.ysobusiness models
dc.subject.ysoenvironmental labels
dc.subject.ysosustainable consumption
dc.subject.ysoenterprises
dc.format.contentfulltext
dc.type.okmG2


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