A Systematic Literature Review and Analysis of Mobile Retailing Adoption
Tyrväinen, O., & Karjaluoto, H. (2019). A Systematic Literature Review and Analysis of Mobile Retailing Adoption. Journal of Internet Commerce, 18(2), 221-247. https://doi.org/10.1080/15332861.2019.1595364
Julkaistu sarjassa
Journal of Internet CommercePäivämäärä
2019Tekijänoikeudet
© 2019 Taylor & Francis Group, LLC.
The purpose of this study is to provide a comprehensive updated review and analysis of mobile retailing
adoption. Although research on mobile channel utilization has increased significantly in recent years and
many new studies on this topic have been published, research has not yet provided a clear structure
regarding how consumers’ expectations have advanced in relation to mobile retailing adoption. Thus, this
study synthetizes the mobile retail adoption literature and develops a framework for it. Our systematic
literature review analyzed 94 scientific articles that were published between 2010 and 2018 to determine
customers’ different expectations and demands during different mobile channel adoption stages. Our
findings enhance the understanding of how retailers can serve customers in each stage. In addition, our
framework provides opportunities and provokes questions for further research as well as shifts the focus
from technology adoption-oriented topics toward customer journeys.
...
Julkaisija
RoutledgeISSN Hae Julkaisufoorumista
1533-2861Asiasanat
Julkaisu tutkimustietojärjestelmässä
https://converis.jyu.fi/converis/portal/detail/Publication/30544244
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