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Theorizing expectations as enablers of intangible assets in public relations : normative, predictive, and destructive
Olkkonen, Laura; Luoma-aho, Vilma (Sage Publications Ltd., 2019)Expectations intersect with many areas of public relations, yet conceptual and theoretical understandings of expectations have not been strong in public relations research. In fact, expectations are often discussed at a ... -
Technological and organizational capital : Where complementarities exist
Stucki, Tobias; Wochner, Daniel (Wiley, 2019)This study analyzes the complementarities between technological and organizational capital within enterprises. Different components of technological and organizational capital exert distinct—and often opposed—forces on ... -
The emergence of intangible capital : human, social, and intellectual capital in nineteenth century British, French, and German economic thought
Turunen, Olli (University of Jyväskylä, 2016)Since the late 1950s the concept of human capital, understood as the stock of knowledge, skills, and abilities that determine individual productivity, has become one of the central tools with which economists explain ... -
Sell in good company : social capital as a strategic tool in the fine art auction business
Hjorth-Röntynen, Anna (University of Jyväskylä, 2013) -
Brand building in startups : best practices and influence on angel investor decision-making
Reuter, Aapo (2020)Startup-yritykset ovat tärkeitä uusien työpaikkojen ja innovaatioiden synnyttäjiä. Monet niistä kuitenkin kaatuvat ennen merkittävän kasvun saavuttamista. Syitä epäonnistumisen on monia, mutta vahvan yritysbrändin on ...