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dc.contributor.advisorOnkila, Tiina
dc.contributor.authorJantunen, Pirjo
dc.date.accessioned2015-11-17T14:22:52Z
dc.date.available2015-11-17T14:22:52Z
dc.date.issued2015
dc.identifier.otheroai:jykdok.linneanet.fi:1504188
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/47712
dc.description.abstractThe purpose of this study was to find out if it is possible to improve the case organisation’s corporate social responsibility reporting by involving stakeholders. The research was conducted as a case study in Helen Ltd, a Finnish energy utility, and it focuses on the stakeholder views of the case company. The frame of reference for the study is stakeholder theory. The literature review focuses especially on the role of stakeholder involvement in corporate social responsibility reporting. The research data was gathered using a multiple strategy approach via an online survey and a workshop. The data was analysed both quantitatively and qualitatively using content analysis. In the analysis, the following interaction categories were recognised: awareness-raising, co-operation, discussion, and involvement. The research results reveal that the stakeholders of Helen are interested in raising their awareness about the company’s operations. Furthermore, they seem to be willing to participate in two-way communication forms with the company. It looks like different forms of involvement attract different stakeholder groups. The research indicates that the corporate social responsibility reporting of Helen could be developed by involving the stakeholders of the company. By developing the report into a more timely, relevant, material and accessible direction, the stakeholders’ needs can be better fulfilled. In practice, a static corporate social responsibility report could be replaced with multiple channels.en
dc.format.extent1 verkkoaineisto (84 sivua)
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.rightsJulkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.fi
dc.rightsThis publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.en
dc.subject.otherCorporate social responsibility
dc.subject.othercorporate social responsibility reporting
dc.subject.otherinvolvement
dc.subject.otherstakeholder
dc.titleNot just for the sake of a report : enhancing corporate social responsibility reporting by involving stakeholders
dc.title.alternativeEnhancing corporate social responsibility reporting by involving stakeholders
dc.identifier.urnURN:NBN:fi:jyu-201511173687
dc.type.ontasotPro gradu -tutkielmafi
dc.type.ontasotMaster’s thesisen
dc.contributor.tiedekuntaKauppakorkeakoulufi
dc.contributor.tiedekuntaSchool of Business and Economicsen
dc.contributor.laitosTaloustieteetfi
dc.contributor.laitosBusiness and Economicsen
dc.contributor.yliopistoUniversity of Jyväskyläen
dc.contributor.yliopistoJyväskylän yliopistofi
dc.contributor.oppiaineYritysten ympäristöjohtaminenfi
dc.contributor.oppiaineCorporate Environmental Managementen
dc.date.updated2015-11-17T14:22:52Z
dc.rights.accesslevelopenAccessfi
dc.type.publicationmasterThesis
dc.contributor.oppiainekoodi20425
dc.subject.ysoyritysvastuu
dc.subject.ysosidosryhmät
dc.subject.ysososiaalinen vastuu
dc.subject.ysoraportointi
dc.subject.ysoosallistuminen
dc.format.contentfulltext
dc.type.okmG2


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