| dc.contributor.author | Vos, Marita | |
| dc.contributor.editor | Rogojinaru, Adela | |
| dc.contributor.editor | Wolstenholme, Sue | |
| dc.date.accessioned | 2015-04-28T09:20:58Z | |
| dc.date.available | 2015-04-28T09:20:58Z | |
| dc.date.issued | 2009 | |
| dc.identifier.citation | Vos, M. (2009). Synergy and social orientation as quality dimensions for the future communication policy. In A. Rogojinaru, & S. Wolstenholme (Eds.), <i>Current trends in international public relations (papers presented at the Euprera Congress 2009)</i> (pp. pp. 83-94). Tritonic. | |
| dc.identifier.other | CONVID_19122337 | |
| dc.identifier.other | TUTKAID_37511 | |
| dc.identifier.uri | https://jyx.jyu.fi/handle/123456789/45726 | |
| dc.description.abstract | In this paper it is argued, that nowadays synergy as a quality dimension for communication management needs to be balanced with social orientation. The inner-directedness needed for synergy should not lead to a rigid control. It needs to be balanced with outer-directedness in a continuous dialogue for the organization to be able to connect to the multiple stakeholders that are important for its functioning in today’s society. This balance is a value in framing the future communication policy. | fi |
| dc.language.iso | eng | |
| dc.publisher | Tritonic | |
| dc.relation.ispartof | Current trends in international public relations (papers presented at the Euprera Congress 2009) | |
| dc.subject.other | viestinnän menettelytavat | |
| dc.subject.other | viestinnän johtaminen | |
| dc.subject.other | viestinnän laatu | |
| dc.subject.other | communication management | |
| dc.subject.other | quality of communication | |
| dc.subject.other | organizational communication | |
| dc.title | Synergy and social orientation as quality dimensions for the future communication policy | |
| dc.type | conferenceObject | |
| dc.identifier.urn | URN:NBN:fi:jyu-201504201630 | |
| dc.contributor.laitos | Viestintätieteiden laitos | fi |
| dc.contributor.laitos | Department of Communication | en |
| dc.contributor.oppiaine | Yhteisöviestintä | |
| jyx.tutka.ksname | Current trends in international public relations (papers presented at the Euprera Congress 2009) | |
| dc.type.uri | http://purl.org/eprint/type/ConferencePaper | |
| dc.date.updated | 2015-04-20T15:30:02Z | |
| dc.type.coar | conference paper | |
| dc.description.reviewstatus | peerReviewed | |
| dc.format.pagerange | pp. 83-94 | |
| dc.type.version | acceptedVersion | |
| dc.rights.accesslevel | openAccess | fi |
| dc.subject.yso | yhteisöviestintä | |
| dc.subject.yso | viestintäpolitiikka | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p26123 | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p3876 | |
