Exploring User Acceptance of Free Wireless Fidelity Public Hot Spots : An Empirical Study
Udeh, E. P. (2008). Exploring User Acceptance of Free Wireless Fidelity Public Hot Spots: An Empirical Study. Human Technology, Volume 4 (2), pp. 144-168. URN:NBN:fi:jyu-200810245834. Retrieved from http://www.humantechnology.jyu.fi
Julkaistu sarjassa
Human Technology: An Interdisciplinary Journal on Humans in ICT EnvironmentsTekijät
Päivämäärä
2008Tekijänoikeudet
© 2008 Ezejiofo Patrick Udeh and the Agora Center, University of Jyväskylä
Research regarding commercial and free wireless fidelity (Wi-Fi) public hot
spots acceptance and adoption is sketchy. Therefore, it has become imperative to
understand the critical factors that affect their acceptance. The focus of this study is free
Wi-Fi public hot spot users, with the objective to better understand their user
acceptance. In doing so, this study integrated two well-established initial acceptance
models, specifically, the technology acceptance model and the diffusion of innovation
theory. This study was conducted using an on-line survey that collected data from 129
users. It uses the Partial Least Square (PLS) technique to examine the relationship
between variables. The results indicate that each critical factor has direct or indirect
positive effects on current use and/or future use intention, which confirmed the majority
of the proposed hypotheses. Relative advantage emerged as the only construct with a
direct positive effect on both current use and future use intentions.
...
Julkaisija
University of Jyväskylä, Agora CenterISSN Hae Julkaisufoorumista
1795-6889Asiasanat
Alkuperäislähde
http://www.humantechnology.jyu.fiMetadata
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