Showing 1 - 16 results of 16 for search '"omnichannel"', query time: 0.04s Refine Results
  1. 1
    Omnichannel experience : Towards successful channel integration in retail

    Omnichannel experience : Towards successful channel integration in retail by Tyrväinen, Olli Karjaluoto, Heikki

    Published 2019
    Subjects:
    Peer reviewed
    Articles Research article
  2. 2
    Liiketoimintatiedon hallinnan hyödyntäminen kaikkikanavaisessa vähittäiskaupassa

    Liiketoimintatiedon hallinnan hyödyntäminen kaikkikanavaisessa vähittäiskaupassa by Hämäläinen, Aleksandra

    Published 2023
    Subjects:
    Theses Bachelor thesis
  3. 3
    Showrooming Behavior, Omnichannel Self-Efficacy, and Perceived Channel Integration as Antecedents of Revisit Intention

    Showrooming Behavior, Omnichannel Self-Efficacy, and Perceived Channel Integration as Antecedents of Revisit Intention by Holkkola, Matilda Nyrhinen, Jussi Makkonen, Markus Frank, Lauri Karjaluoto, Heikki Wilska, Terhi-Anna

    Published 2023
    Subjects: “…omnichannel…”
    Peer reviewed
    Conferences Conference paper
  4. 4
    Omnichannel Experience : Towards Successful Channel Integration in Retail

    Omnichannel Experience : Towards Successful Channel Integration in Retail by Tyrväinen, Olli Karjaluoto, Heikki

    Published 2018
    Subjects:
    Peer reviewed
    Conferences Conference paper
  5. 5
    Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail

    Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail by Tyrväinen, Olli Karjaluoto, Heikki Saarijärvi, Hannu

    Published 2020
    Subjects:
    Peer reviewed
    Articles Research article
  6. 6
    How is social capital formed across the digital-physical servicescape?

    How is social capital formed across the digital-physical servicescape? by Nyrhinen, Jussi Uusitalo, Outi Frank, Lauri Wilska, Terhi-Anna

    Published 2022
    Subjects:
    Peer reviewed
    Articles Research article
  7. 7
    Who are the Showroomers? Socio-Demographic Factors Behind the Showrooming Behavior on Mobile Devices

    Who are the Showroomers? Socio-Demographic Factors Behind the Showrooming Behavior on Mobile Devices by Holkkola, Matilda Nyrhinen, Jussi Makkonen, Markus Frank, Lauri Karjaluoto, Heikki Wilska, Terhi-Anna

    Published 2022
    Subjects:
    Peer reviewed
    Conferences Conference paper
  8. 8
    The Drivers of Showrooming Behavior : A Meta-Analysis

    The Drivers of Showrooming Behavior : A Meta-Analysis by Holkkola, Matilda Tyrväinen, Olli Makkonen, Markus Karjaluoto, Heikki Kemppainen, Tiina Paananen, Tiina Frank, Lauri

    Published 2024
    Subjects:
    Peer reviewed
    Conferences Conference paper
  9. 9
    Reinforcement of brand relationships in an omnichannel environment : a qualitative study on clothing shopping

    Reinforcement of brand relationships in an omnichannel environment : a qualitative study on clothing shopping by Paananen, Tiina Kemppainen, Tiina Frank, Lauri Holkkola, Matilda Mali, Eveliina

    Published 2022
    Subjects:
    Peer reviewed
    Conferences Conference paper
  10. 10
    A Customer Perspective on Omnichannel Customer Journey and Channel Usage : A Qualitative Study

    A Customer Perspective on Omnichannel Customer Journey and Channel Usage : A Qualitative Study by Mali, Eveliina Paananen, Tiina Frank, Lauri Makkonen, Markus

    Published 2022
    Subjects:
    Peer reviewed
    Conferences Conference paper
  11. 11
    A New Perspective on the Textile and Apparel Industry in the Digital Transformation Era

    A New Perspective on the Textile and Apparel Industry in the Digital Transformation Era by Akhtar, Waleed Hassan Watanabe, Chihiro Tou, Yuji Neittaanmäki, Pekka

    Published 2022
    Subjects:
    Peer reviewed
    Articles Research article
  12. 12
    Factors affecting brick and mortar channel choice in an omnichannel environment

    Factors affecting brick and mortar channel choice in an omnichannel environment by Helke, Iida

    Published 2018
    Subjects:
    Theses Master thesis
  13. 13
    How Do QR Codes Enhance Customer Experience? : Omnichannel Customer Experiences in a Brick-and-Mortar Fashion Store

    How Do QR Codes Enhance Customer Experience? : Omnichannel Customer Experiences in a Brick-and-Mortar Fashion Store by Holkkola, Matilda Paananen, Tiina Frank, Lauri Kemppainen, Tiina Makkonen, Markus

    Published 2023
    Subjects:
    Peer reviewed
    Conferences Conference paper
  14. 14
    The Cross-Channel Effects of In-Store Customer Experience in the Case of Omnichannel Fashion Retailing in Finland

    The Cross-Channel Effects of In-Store Customer Experience in the Case of Omnichannel Fashion Retailing in Finland by Makkonen, Markus Frank, Lauri Paananen, Tiina Holkkola, Matilda Kemppainen, Tiina

    Published 2023
    Subjects:
    Peer reviewed
    Conferences Conference paper
  15. 15
    Customers’ QR Code Usage Barriers in a Brick-and-Mortar Store : A Qualitative Study

    Customers’ QR Code Usage Barriers in a Brick-and-Mortar Store : A Qualitative Study by Paananen, Tiina Holkkola, Matilda Makkonen, Markus Frank, Lauri Kemppainen, Tiina

    Published 2023
    Subjects:
    Peer reviewed
    Conferences Conference paper
  16. 16
    The science of shopping : leveraging in-store analytics and shopper marketing in a "phygital" paradigm

    The science of shopping : leveraging in-store analytics and shopper marketing in a "phygital" paradigm by Presley, Matthew

    Published 2021
    Subjects:
    Theses Master thesis
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