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1
The planning and implementation process of programmatic advertising campaigns in emerging markets.
Published 2020Subjects: “…programmatic advertising…”
Theses Master thesis -
2
Digital advertising around paid spaces, e-advertising industry’s revenue engine : A review and research agenda
Published 2017Subjects: “…digital advertising…”
Peer reviewedArticles Research article -
3
Finnish-English codeswitching in advertising : opinions of teenagers and copywriters
Published 1997Subjects: “…advertising…”
Theses Master thesis -
4
“To The Moon?” : a study on the use of rhetorical devices in cryptocurrency advertisement
Published 2022Subjects:Theses Bachelor thesis -
5
Programmatic advertising and consumer attitudes in online retailing
Published 2023Subjects: “…programmatic advertising…”
Theses Master thesis -
6
Mobile game advertising : players’ views on privacy and data gathering
Published 2020Subjects: “…mobile advertising…”
Theses Master thesis -
7
Building a personal political brand using Facebook and Instagram advertising
Published 2020Subjects:Theses Master thesis -
8
International print advertising : Nokia 9000 Communicator
Published 1998Subjects:Theses Master thesis -
9
Äänen retoriikka lastenmainoksissa : musiikki, äänitehosteet ja puheen ei-kielelliset elementit vaikuttamisen välineinä
Published 2013Subjects:Theses Doctoral thesis -
10
Pantilliset on tour : Code-switching in Finnish magazine advertisements
Published 2010Subjects:Theses Bachelor thesis -
11
"Unfounded bitchy nagging performed by fools" : discourse analysis of Varusteleka's advertising
Published 2016Subjects:Theses Bachelor thesis -
12
"The world belongs to Charlie" : representation of women in Revlon's advertising
Published 2018Subjects: “…advertising…”
Theses Bachelor thesis -
13
Reimagining beauty advertising : a qualitative study on consumer perceptions of inclusivity
Published 2023Subjects:Theses Master thesis -
14
Celebrity endorsements and congratulatory messages: Jordan v. Jewel Food Stores: A case of right to publicity versus commercial speech
Published 2016Subjects:Peer reviewedArticles Research article -
15
Intertextual references to films and television series in advertising : a qualitative content analysis of types of references and their roles in persuasion
Published 2022Subjects:Theses Master thesis -
16
Potential Issues of Skin Fairness Creams TV advertisements in Pakistan
Published 2010Subjects:Articles Journal article -
17
Hope You’re Not Totally Commercial! : Toward a Better Understanding of Advertising Recognition's Impact on Influencer Marketing Effectiveness
Published 2022Subjects:Peer reviewedArticles Research article -
18
Examining the effects online targeting has on consumers' purchase decisions
Published 2020Subjects:Theses Master thesis -
19
A Facilitatory Effect of Perceptual Incongruity on Target-Source Matching in Pictorial Metaphors of Chinese Advertising : EEG Evidence
Published 2020Subjects:Peer reviewedArticles Research article -
20
Dialogue instead of a monologue : advertisers' expectations towards the media
Published 2011Subjects:Theses Master thesis